Consumer Goods
The key ingredient in your consumer goods marketing is Yahoo
Here’s some food for thought: Yahoo visitors purchase 26% more on consumer packaged goods than the average online buyer1. From snacks and sodas to toothpaste and cosmetics, we can showcase your brand to the right audience, wherever they are in the purchase cycle, across all screens. Now that’s a formula for results that will put brighter, whiter smiles on the faces of consumer goods marketers.
What can Yahoo do for you?
If you’re in the consumer goods industry, advertising on Yahoo can help you:
- Build awareness: Consumer goods ads on Yahoo! lift online ad awareness by 27%2.
- Increase reach and demand: Yahoo can drive more traffic to product websites, boost product registrations and increase offline sales.
- Drive consideration, purchase intent and sales: Yahoo puts brands at the center of consumer engagement with robust content across devices and formats.
- Discover new audiences: Yahoo’s vast user data enables advertisers to better understand their existing customers and discover new audiences online.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for consumer goods advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Moms 18+ | 91% of this audience3; 82% reach on mobile3 |
| Millennials 18-34 | #2 online destination, with 93% reach3; 83% reach on mobile4 |
| Hispanic Women 25-54 | #2 online destination, with 88% reach3; 57% reach on mobile4 |
| Men 18-34 | #2 online destination, with 94% reach3; 81% reach on mobile4 |
Let’s partner to build your consumer goods advertising solution set
We have a dedicated team across sales, account management and product development focused on the consumer goods industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Source:1comScore Q1 2013 and Nielsen, 2Dynamic Logic Norms, Q3 2013; 3comScore MediaMetrix May and June 2013)
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