Insights
Research
Ad Formats:
The Halo Effect
New study quantifies the impact of advertising environments
-
Case Studies
Yahoo Gemini native and mobile search ads double Chariotz’ website traffic while cutting ad costs by 30%.
-
- Topics
- Ad Solutions
ResearchSome 72% of Millennials (now in their teens to mid-30s) indicate they’ll purchase a car over the next 3 years, more than any other demographic. This study shares insights into their automotive preferences and how marketers can use digital channels to connect with car-shopping Millennials.
-
- Topics
- Ad Solutions
ResearchYahoo Travel is one of several new digital magazines launched this year that give brands a visually rich and engaging format for advertising. In this new study, two travel advertisers saw a double-digit lift in search activity after being exposed to 13.9 million Yahoo Travel magazine readers over a two-month period.
-
- Topics
- Ad Solutions
WebinarsThis webinar recording shares insights from our recent study into the shopping habits of mobile searchers and best practices to help marketers connect with them.
-
- Topics
- Ad Solutions
ResearchAs content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.
-
- Topics
- Ad Solutions
Case StudiesBy 2015, more consumers will search on mobile devices than their PCs. Our new study shares a wealth of actionable insights into mobile searchers’ behaviors that can help marketers better connect with this increasingly important audience.
-
- Topics
- Ad Solutions
VideosOur 2014 Yahoo Media Stars competition winners had a fantastic time in Cannes! They learned from and networked with the ad industry’s top minds, gained new insights to help advance their careers, and were recognized by their peers and leaders as being among the best and brightest agency talent. Check out the highlights in this video.
-
- Topics
- Ad Solutions
Case StudiesA retailer sees major lifts in brand awareness, purchase intent, and more using our mobile stream ad format. Check out this recent study to see how you can put Yahoo Gemini native ads to work for your brand.
-
- Topics
- Ad Solutions
Travel Brand Combines Mobile Search and Native Advertising for Greater Performance with Yahoo Gemini
Case StudiesA campaign that joined the power of mobile search and our native stream ad format significantly improves performance for a travel brand. Read the study for details and key takeaways for marketers.
-
- Topics
- Ad Solutions
Case StudiesThis recent study found that consumers exposed to native stream ad campaigns are much more likely to take action versus those who viewed traditional ads. See detailed results from the study, which focused on nine PC-based campaigns across various industries.
-
- Topics
- Ad Solutions
VideosAds on Yahoo work together across formats and devices to deliver powerful results for brands. With the combination of Premium, Video, Native, Search and Audience, Yahoo offers the only unified advertising solution in the market. Watch this video to see how you can use this unique approach to boost results for your brand.
-
- Topics
- Ad Solutions
VideosWith consumers now spending the majority of their online time on mobile devices, it’s more important than ever to make mobile the foundation of your online advertising strategy. This video will provide you with valuable insights into consumer mobile usage, as well as best practices for creating innovative and effective mobile ads.
-
- Topics
- Ad Solutions
ResearchProviding a high-performance online experience is becoming increasingly important in the auto insurance category, and brands who are leading with a digital-first approach are speeding by their competitors. Read on to see what else our recent research recommends for auto insurance marketers.
-
- Topics
- Ad Solutions
WebinarsThrough Yahoo Gemini, advertisers now have access to larger, richer ads seamlessly integrated into new content formats. Learn the most effective strategies to engage consumers and ensure that your native ads are making an impact.
-
- Topics
- Ad Solutions
ResearchIt’s estimated that two-thirds of all digital and mobile ads will be bought programmatically by 2015. Are you ready for this shift? Read on to understand how the rapidly-evolving programmatic landscape is changing today’s advertising ecosystem.
-
- Topics
- Ad Solutions
WebinarsLearn how to get top performance from our new Product Ads format, which combines rich images and effective targeting to produce great results for search advertisers.
-
- Topics
- Ad Solutions
VideosConsumers today expect more and better personalization of their digital experiences, including the ads. Watch Yahoo Vice President of Research and Insights Lauren Weinberg’s presentation on ad personalization – and how marketers can use this approach to make lasting connections with consumers – during the Ad Age Marketing & Technology Summit during Internet Week.
-
- Topics
- Ad Solutions
WebinarsRetail marketers who prepare their holiday campaigns early will be merry this holiday season when sales are looking bright. Watch this webinar for tips to help you make the most of your holiday sales.
-
- Topics
- Ad Solutions
ResearchTo succeed in today’s fragmented media arena, advertisers will need to look beyond traditional measures such as reach and frequency, toward more contemporary and relevant metrics such as effective and engaging reach. Personalization is the pathway to advertising nirvana— placing the right ad in front of the right consumer at the right time, driven by the right data.
-
- Topics
- Ad Solutions
ResearchThis report lays out the process we are taking at Yahoo for understanding a major digital daily habit—Online Video—and for developing products and creating opportunities for advertisers to engage in consumers’ daily lives.
-
- Topics
- Ad Solutions
Case StudiesMercent used Product Ads to help its roster of brand-name retail clients create rich-looking, high-performance ads at a lower cost-per-click.
-
- Topics
- Audiences
WebinarsLearn about upcoming enhancements, including new ad formats, more ways to expand your reach and even easier ad management.
-
- Topics
- Ad Solutions
WebinarsLeverage our experts’ tips and tricks to help deliver greater impact and superior performance for your business or brand.
-
- Topics
- Ad Solutions
WebinarsLearn how Yahoo Gemini can help you reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.
-
- Topics
- Ad Solutions, Audiences
WebinarsLearn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.
-
- Topics
- Industries, Ad Solutions, Audiences
ResearchIn addition to looking at how the shopping process is changing for health consumers, this study isolates reactions to mobile/tablet/pc advertising. (PDF)
-
- Topics
- Audiences, Industries
ResearchAdvertisers seeking to target caregivers need a deep understanding of how and why they use the internet, what content they are consuming and how they like to receive online advertising. (PDF)
-
- Topics
- Industries, Audiences
Case StudiesTo honor the love and hard work of moms around the world, P&G developed a global campaign called “Thank You,Mom”
-
- Topics
- Audiences
Case StudiesLamps Plus, America’s largest specialty lighting retailer, saw an opportunity to burnish its brand and brighten online sales by making its search ads stand out from the competition.
-
- Topics
- Ad Solutions
ResearchYahoo partnered with Ipsos MediaCT to conduct a survey to create an overview of the bundled and Internet service provider landscape, to learn what motivates consumers to change their provider and to discover how consumers research their decisions. (PDF)
-
- Topics
- Audiences, Industries
ResearchThe objective of the study was to quantify the online audience of in-market laptop purchasers and to provide marketers with insights to better understand their path to decision. (PDF)
-
- Topics
- Audiences
ResearchAs digital plays a greater role in the daily lives of today’s consumers, we’re seeing changes in how they are making decisions to purchase new laptop computers. This study provides insights to enable laptop marketers to better understand the laptop shopper’s path to purchase. (PDF)
-
- Topics
- Audiences
ResearchThis study was created for travel marketers to share insights on the mobile-enabled travel consumer. Key learnings include how the shopping process is changing, consumer reactions to mobile, table and online advertising, how mobile and tablet usage is affecting the shopping process, and exploring shopping behaviors in the travel category. (PDF)
-
- Topics
- Audiences
ResearchWhat do tablet marketers need to know to engage and connect with audiences online in order to drive results? The objective of the study was to quantify the online audience of in-market tablet purchasers and to provide marketers with insights to better understand their path to decision. (PDF)
-
- Topics
- Audiences
ResearchThis study provides key insights and implications for travel marketers who want to know more about their consumers’ plans and interests around traveling over the holiday and winter travel periods. (PDF)
-
- Topics
- Industries
Case StudiesIn the summer of 2012, as part of an early test of this search ad format, eHealth started using Sitelink Extensions on the Yahoo Bing Network to complement its use of other Yahoo advertising solutions.
-
- Topics
- Ad Solutions
Case StudiesCaught in a bidding war for highly sought search keywords, Marketo often paid high cost-per-click rates for the search terms it wanted. The marketing software firm wanted an effective alternative to search
-
- Topics
- Ad Solutions
Case StudiesE-commerce fashion retailer uses Rich Ads in Search on the Yahoo Bing Network to significantly increase its click-through rate and reduce its cost per action.
-
- Topics
- Ad Solutions
Case StudiesHigh-tech manufacturer uses Yahoo Database Match to measure the impact of online ad campaigns on retail sales.
-
- Topics
- Ad Solutions, Industries
Case StudiesA premium brand canvas in the dead of winter serves as a catalyst for the hotel chain to gain a huge boost in site visits, search activity and brand perception.
-
- Topics
- Ad Solutions
Case StudiesYahoo scores an ROI 79% higher than non-branded paid search for a national athletic apparel retailer
-
- Topics
- Ad Solutions
Case StudiesOfficeMax’s online ad campaigns used Rich Ads in Search and Sitelink Extensions to communicate the depth of its offerings and intensify interest in limited-time product promotions.
-
- Topics
- Ad Solutions
Case StudiesWith its bold canvas and targeted reach, Yahoo Mail surpasses conversion goals for Kaspersky Lab
-
- Topics
- Ad Solutions
Case StudiesCenterStage Advertising books a run on Yahoo Mail and gives rave reviews.
-
- Topics
- Ad Solutions
Case StudiesRich Ads in Search delivers a healthy dose of traffic and conversions.
-
- Topics
- Ad Solutions
Case StudiesThe New York Stock Exchange teams with Yahoo to target finance pros and get followers, “likes” and customers.
-
- Topics
- Ad Solutions
ResearchOnline advertising is a powerful opportunity for alcohol brands seeking to connect with Adults 22+. This study provides key insights into the preferences, habits and purchase behavior of alcohol consumers and how brands can successfully reach this market. (PDF)
-
- Topics
- Audiences
ResearchHosts and party-throwers utilize online resources in a big way to discover party ideas, find recipes and connect with guests. For brands seeking to connect with this audience, it is important to understand why the internet is critical to the planning process. (PDF)
-
- Topics
- Audiences
ResearchThis study will help you better understand pet owners' online habits, how they consume content and how receptive they are to online advertisements. (PDF)
-
- Topics
- Audiences
ResearchYahoo Insights shares how digital is playing a greater role in the daily lives of active traders, and is changing how this audience accesses, researches and consumes financial information, products and services. (PDF)
-
- Topics
- Audiences
ResearchThis study includes key learnings that financial services marketers should know about this influential audience, their preferences, perceptions and consumption habits when it comes to financial information online. (PDF)
-
- Topics
- Audiences
ResearchThis study shares the most important influencers in consumer purchase decisions and looks at opportunities for marketers to engage with credit card and brokerage shoppers along the path to conversion. (PDF)
-
- Topics
- Audiences
ResearchThis study by Yahoo and Microsoft shows marketers how to leverage insights into the latest search ad trends to drive better performance on the Yahoo Bing Network. (PDF)
-
- Topics
- Audiences
ResearchAs much as 40% of annual sales are concentrated in the last two months of the year for some retailers. Understanding the unique purchase path consumers take when shopping during the holiday season is critical for marketers to ensure they maximize sales.
-
- Topics
- Audiences
WebinarsWatch our search advertiser webinar based entirely on what our advertisers wanted to hear about.
-
- Topics
- Ad Solutions
WebinarsSee how our offline tool works even faster to manage your Yahoo Bing Network search campaigns.
-
- Topics
- Ad Solutions
ResearchOur new study shows how consumers are using digital media and new technology in their back-to-school and back-to-college shopping.
-
- Topics
- Audiences
ResearchMoms are a very coveted group of consumers. To help marketers connect with them, our study reveals moms’ online habits and activities by device, time of day, and more.
-
- Topics
- Audiences
ResearchNew research from Yahoo reveals emerging trends in airline booking conversions and identifies opportunities for airlines to convert more customers in the middle and upper levels of the purchase funnel.
-
- Topics
- Industries
VideosIAB President and CEO Randall Rothenberg provides three quick tips to help your Yahoo Media Stars application stand out from the pack. Follow these tips and give yourself the best possible shot at the grand prize trip to Cannes!
ResearchConsumers are moving to mobile faster than most retailers. This white paper presents four mobile consumer shopping trends, and what retailers can do to close the marketing opportunity gap across devices.
-
- Topics
- Ad Solutions
ResearchSee how summer travelers plan their travel, which tools and websites they use, and how brands can reach them with online advertising. (PDF)
-
- Topics
- Industries
Case StudiesTicketsNow wanted to boost CTR on its display ads through more precise targeting and by tailoring ad creative to user profile data and online activity.
-
- Topics
- Ad Solutions
ResearchThis study examines the stages of intention by mindset of Auto Intenders and provides an in-depth analysis of the vehicle purchase process, including which sources are most important at each stage of the purchase cycle and how different types of ads influence consumers throughout the shopping journey. (PDF)
-
- Topics
- Industries
ResearchMoms today live in a world that has been revolutionized by technology, where time is limited, lives are busy, and moments are hard to come by.
-
- Topics
- Audiences
ResearchAfrican Americans currently make up about 13% of the U.S. population, and the growth rate outpaces that of the total population by almost 30%
-
- Topics
- Audiences
Case StudiesRam Trucks saw an opportunity to solidify its brand identity and better connect with its core audience by sponsoring a site dedicated to country music content.
-
- Topics
- Industries
WebinarsSee how our offline tool works even faster to manage your Yahoo Bing Network search campaigns.
Custom Car Site Revs Up Results with Yahoo Gemini
Case StudiesYahoo Gemini native and mobile search ads double Chariotz’ website traffic while cutting ad costs by 30%.
-
- Topics
- Ad Solutions
How to Reach Millennial Auto Shoppers
ResearchSome 72% of Millennials (now in their teens to mid-30s) indicate they’ll purchase a car over the next 3 years, more than any other demographic. This study shares insights into their automotive preferences and how marketers can use digital channels to connect with car-shopping Millennials.
-
- Topics
- Ad Solutions
Travel Brands See Major Lift in Search Activity from Yahoo Travel Magazine Ads
ResearchYahoo Travel is one of several new digital magazines launched this year that give brands a visually rich and engaging format for advertising. In this new study, two travel advertisers saw a double-digit lift in search activity after being exposed to 13.9 million Yahoo Travel magazine readers over a two-month period.
-
- Topics
- Ad Solutions
Mobile Search Savvy
WebinarsThis webinar recording shares insights from our recent study into the shopping habits of mobile searchers and best practices to help marketers connect with them.
-
- Topics
- Ad Solutions
Content Marketing: Best Practices Among Millennials
ResearchAs content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.
-
- Topics
- Ad Solutions
Understanding the Shopping Habits of Mobile Searchers
Case StudiesBy 2015, more consumers will search on mobile devices than their PCs. Our new study shares a wealth of actionable insights into mobile searchers’ behaviors that can help marketers better connect with this increasingly important audience.
-
- Topics
- Ad Solutions
Yahoo Media Stars 2014 Highlights
VideosOur 2014 Yahoo Media Stars competition winners had a fantastic time in Cannes! They learned from and networked with the ad industry’s top minds, gained new insights to help advance their careers, and were recognized by their peers and leaders as being among the best and brightest agency talent. Check out the highlights in this video.
-
- Topics
- Ad Solutions
Retailer Boosts Results Across the Sales Funnel with Yahoo Gemini Native Ads
Case StudiesA retailer sees major lifts in brand awareness, purchase intent, and more using our mobile stream ad format. Check out this recent study to see how you can put Yahoo Gemini native ads to work for your brand.
-
- Topics
- Ad Solutions
Travel Brand Combines Mobile Search and Native Advertising for Greater Performance with Yahoo Gemini
Case StudiesA campaign that joined the power of mobile search and our native stream ad format significantly improves performance for a travel brand. Read the study for details and key takeaways for marketers.
-
- Topics
- Ad Solutions
Yahoo Gemini Native Ads Drive PC Conversions Across Industries
Case StudiesThis recent study found that consumers exposed to native stream ad campaigns are much more likely to take action versus those who viewed traditional ads. See detailed results from the study, which focused on nine PC-based campaigns across various industries.
-
- Topics
- Ad Solutions
Bringing It Together: The Yahoo Unified Ad Solution
VideosAds on Yahoo work together across formats and devices to deliver powerful results for brands. With the combination of Premium, Video, Native, Search and Audience, Yahoo offers the only unified advertising solution in the market. Watch this video to see how you can use this unique approach to boost results for your brand.
-
- Topics
- Ad Solutions
Reach Millions on Mobile with Yahoo Gemini
VideosWith consumers now spending the majority of their online time on mobile devices, it’s more important than ever to make mobile the foundation of your online advertising strategy. This video will provide you with valuable insights into consumer mobile usage, as well as best practices for creating innovative and effective mobile ads.
-
- Topics
- Ad Solutions
Path to Conversion: Auto Insurance Category
ResearchProviding a high-performance online experience is becoming increasingly important in the auto insurance category, and brands who are leading with a digital-first approach are speeding by their competitors. Read on to see what else our recent research recommends for auto insurance marketers.
-
- Topics
- Ad Solutions
Make an Impact with Native Advertising
WebinarsThrough Yahoo Gemini, advertisers now have access to larger, richer ads seamlessly integrated into new content formats. Learn the most effective strategies to engage consumers and ensure that your native ads are making an impact.
-
- Topics
- Ad Solutions
Finding the Right Fit in a Programmatic World
ResearchIt’s estimated that two-thirds of all digital and mobile ads will be bought programmatically by 2015. Are you ready for this shift? Read on to understand how the rapidly-evolving programmatic landscape is changing today’s advertising ecosystem.
-
- Topics
- Ad Solutions
Turn Searchers into Shoppers with Product Ads
WebinarsLearn how to get top performance from our new Product Ads format, which combines rich images and effective targeting to produce great results for search advertisers.
-
- Topics
- Ad Solutions
Video: The Balancing Act: Getting Personalization Right
VideosConsumers today expect more and better personalization of their digital experiences, including the ads. Watch Yahoo Vice President of Research and Insights Lauren Weinberg’s presentation on ad personalization – and how marketers can use this approach to make lasting connections with consumers – during the Ad Age Marketing & Technology Summit during Internet Week.
-
- Topics
- Ad Solutions
Engaging Holiday Shoppers with Actionable Insights
WebinarsRetail marketers who prepare their holiday campaigns early will be merry this holiday season when sales are looking bright. Watch this webinar for tips to help you make the most of your holiday sales.
-
- Topics
- Ad Solutions
The Balancing Act: Getting Personalization Right
ResearchTo succeed in today’s fragmented media arena, advertisers will need to look beyond traditional measures such as reach and frequency, toward more contemporary and relevant metrics such as effective and engaging reach. Personalization is the pathway to advertising nirvana— placing the right ad in front of the right consumer at the right time, driven by the right data.
-
- Topics
- Ad Solutions
Why Online Video is a Daily Habit
ResearchThis report lays out the process we are taking at Yahoo for understanding a major digital daily habit—Online Video—and for developing products and creating opportunities for advertisers to engage in consumers’ daily lives.
-
- Topics
- Ad Solutions
Yahoo Gemini Vision and Impact
WebinarsLearn about upcoming enhancements, including new ad formats, more ways to expand your reach and even easier ad management.
-
- Topics
- Ad Solutions
Maximize Your Performance with Yahoo Gemini
WebinarsLeverage our experts’ tips and tricks to help deliver greater impact and superior performance for your business or brand.
-
- Topics
- Ad Solutions
What Yahoo Gemini Means for You
WebinarsLearn how Yahoo Gemini can help you reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.
-
- Topics
- Ad Solutions, Audiences
Ace the Back-to-School Shopping Season
WebinarsLearn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.
-
- Topics
- Industries, Ad Solutions, Audiences
Lighting Retailer Boosts Click-Through Rate by More Than 10 Percent with Sitelink Extensions
Case StudiesLamps Plus, America’s largest specialty lighting retailer, saw an opportunity to burnish its brand and brighten online sales by making its search ads stand out from the competition.
-
- Topics
- Ad Solutions
Online Health Insurance Broker Finds Prescription for 10 Percent Higher Click-Through Rate
Case StudiesIn the summer of 2012, as part of an early test of this search ad format, eHealth started using Sitelink Extensions on the Yahoo Bing Network to complement its use of other Yahoo advertising solutions.
-
- Topics
- Ad Solutions
Marketo Works Outside the Box, Drives Leads with Yahoo Mail Retargeting.
Case StudiesCaught in a bidding war for highly sought search keywords, Marketo often paid high cost-per-click rates for the search terms it wanted. The marketing software firm wanted an effective alternative to search
-
- Topics
- Ad Solutions
Ideeli Enhances Brand Profile, Increases Click-Through Rate by 300 Percent
Case StudiesE-commerce fashion retailer uses Rich Ads in Search on the Yahoo Bing Network to significantly increase its click-through rate and reduce its cost per action.
-
- Topics
- Ad Solutions
Consumer electronics manufacturer uses precision targeting to boost multichannel sales
Case StudiesHigh-tech manufacturer uses Yahoo Database Match to measure the impact of online ad campaigns on retail sales.
-
- Topics
- Ad Solutions, Industries
Westin Finds Advertising Paradise with the Yahoo Login Takeover
Case StudiesA premium brand canvas in the dead of winter serves as a catalyst for the hotel chain to gain a huge boost in site visits, search activity and brand perception.
-
- Topics
- Ad Solutions
Search Retargeting Gives an Advertiser a Second Chance
Case StudiesYahoo scores an ROI 79% higher than non-branded paid search for a national athletic apparel retailer
-
- Topics
- Ad Solutions
OfficeMax Uses Innovative Search Ads to More Than Double Its Return on Advertising Spend
Case StudiesOfficeMax’s online ad campaigns used Rich Ads in Search and Sitelink Extensions to communicate the depth of its offerings and intensify interest in limited-time product promotions.
-
- Topics
- Ad Solutions
Securing Conversions with Targeted Audiences on Yahoo Mail
Case StudiesWith its bold canvas and targeted reach, Yahoo Mail surpasses conversion goals for Kaspersky Lab
-
- Topics
- Ad Solutions
Command Performance
Case StudiesCenterStage Advertising books a run on Yahoo Mail and gives rave reviews.
-
- Topics
- Ad Solutions
GNC Pumps Up Its Search Ad Click-Through Rate by 700 Percent
Case StudiesRich Ads in Search delivers a healthy dose of traffic and conversions.
-
- Topics
- Ad Solutions
Combine Targeted Mobile Display with Social to Get Results
Case StudiesThe New York Stock Exchange teams with Yahoo to target finance pros and get followers, “likes” and customers.
-
- Topics
- Ad Solutions
Ask Me Anything - Search Advertising Webinar
WebinarsWatch our search advertiser webinar based entirely on what our advertisers wanted to hear about.
-
- Topics
- Ad Solutions
Boost Your Search ROI with Bing Ads Editor
WebinarsSee how our offline tool works even faster to manage your Yahoo Bing Network search campaigns.
-
- Topics
- Ad Solutions
The Mobile Opportunity Gap
ResearchConsumers are moving to mobile faster than most retailers. This white paper presents four mobile consumer shopping trends, and what retailers can do to close the marketing opportunity gap across devices.
-
- Topics
- Ad Solutions
Ticket Reseller Rocks 500 Percent Higher CTR with Personalized Search
Retargeting SolutionCase StudiesTicketsNow wanted to boost CTR on its display ads through more precise targeting and by tailoring ad creative to user profile data and online activity.
-
- Topics
- Ad Solutions
Mercent gets results for clients with Product Ads
Case StudiesMercent used Product Ads to help its roster of brand-name retail clients create rich-looking, high-performance ads at a lower cost-per-click.
-
- Topics
- Audiences
What Yahoo Gemini Means for You
WebinarsLearn how Yahoo Gemini can help you reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.
-
- Topics
- Ad Solutions, Audiences
Ace the Back-to-School Shopping Season
WebinarsLearn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.
-
- Topics
- Industries, Ad Solutions, Audiences
Health Consumers and Mobile Usage
ResearchIn addition to looking at how the shopping process is changing for health consumers, this study isolates reactions to mobile/tablet/pc advertising. (PDF)
-
- Topics
- Audiences, Industries
Caregivers and Digital Habits
ResearchAdvertisers seeking to target caregivers need a deep understanding of how and why they use the internet, what content they are consuming and how they like to receive online advertising. (PDF)
-
- Topics
- Industries, Audiences
P&G Celebrates the Power of Olympic Moms and Inspires Consumers Across the Globe
Case StudiesTo honor the love and hard work of moms around the world, P&G developed a global campaign called “Thank You,Mom”
-
- Topics
- Audiences
Telco - Cable, Internet and Phone Study
ResearchYahoo partnered with Ipsos MediaCT to conduct a survey to create an overview of the bundled and Internet service provider landscape, to learn what motivates consumers to change their provider and to discover how consumers research their decisions. (PDF)
-
- Topics
- Audiences, Industries
Tech – Desktop Purchase Study
ResearchThe objective of the study was to quantify the online audience of in-market laptop purchasers and to provide marketers with insights to better understand their path to decision. (PDF)
-
- Topics
- Audiences
Tech – Laptop Purchase Study
ResearchAs digital plays a greater role in the daily lives of today’s consumers, we’re seeing changes in how they are making decisions to purchase new laptop computers. This study provides insights to enable laptop marketers to better understand the laptop shopper’s path to purchase. (PDF)
-
- Topics
- Audiences
Travel - Mobile Shopping Study
ResearchThis study was created for travel marketers to share insights on the mobile-enabled travel consumer. Key learnings include how the shopping process is changing, consumer reactions to mobile, table and online advertising, how mobile and tablet usage is affecting the shopping process, and exploring shopping behaviors in the travel category. (PDF)
-
- Topics
- Audiences
Tech – Tablet Purchase Study
ResearchWhat do tablet marketers need to know to engage and connect with audiences online in order to drive results? The objective of the study was to quantify the online audience of in-market tablet purchasers and to provide marketers with insights to better understand their path to decision. (PDF)
-
- Topics
- Audiences
Alcohol Consumers: Online Habits & Purchase Behavior
ResearchOnline advertising is a powerful opportunity for alcohol brands seeking to connect with Adults 22+. This study provides key insights into the preferences, habits and purchase behavior of alcohol consumers and how brands can successfully reach this market. (PDF)
-
- Topics
- Audiences
Reaching Home Hosts Across Screens
ResearchHosts and party-throwers utilize online resources in a big way to discover party ideas, find recipes and connect with guests. For brands seeking to connect with this audience, it is important to understand why the internet is critical to the planning process. (PDF)
-
- Topics
- Audiences
Pet Owners
ResearchThis study will help you better understand pet owners' online habits, how they consume content and how receptive they are to online advertisements. (PDF)
-
- Topics
- Audiences
A Day in the Life: Active Traders
ResearchYahoo Insights shares how digital is playing a greater role in the daily lives of active traders, and is changing how this audience accesses, researches and consumes financial information, products and services. (PDF)
-
- Topics
- Audiences
A Day in the Life: Financial Advisors
ResearchThis study includes key learnings that financial services marketers should know about this influential audience, their preferences, perceptions and consumption habits when it comes to financial information online. (PDF)
-
- Topics
- Audiences
Yahoo Insights Path to Conversion Study: Credit Cards & Brokerages
ResearchThis study shares the most important influencers in consumer purchase decisions and looks at opportunities for marketers to engage with credit card and brokerage shoppers along the path to conversion. (PDF)
-
- Topics
- Audiences
Search Advertising Trends in Financial Services
ResearchThis study by Yahoo and Microsoft shows marketers how to leverage insights into the latest search ad trends to drive better performance on the Yahoo Bing Network. (PDF)
-
- Topics
- Audiences
Holiday Shopping Trends
ResearchAs much as 40% of annual sales are concentrated in the last two months of the year for some retailers. Understanding the unique purchase path consumers take when shopping during the holiday season is critical for marketers to ensure they maximize sales.
-
- Topics
- Audiences
Acing the Back-to-School Shopping Season
ResearchOur new study shows how consumers are using digital media and new technology in their back-to-school and back-to-college shopping.
-
- Topics
- Audiences
Moms’ Online Habits and Preferences
ResearchMoms are a very coveted group of consumers. To help marketers connect with them, our study reveals moms’ online habits and activities by device, time of day, and more.
-
- Topics
- Audiences
Brave New Moms
ResearchMoms today live in a world that has been revolutionized by technology, where time is limited, lives are busy, and moments are hard to come by.
-
- Topics
- Audiences
Marketing to African Americans
ResearchAfrican Americans currently make up about 13% of the U.S. population, and the growth rate outpaces that of the total population by almost 30%
-
- Topics
- Audiences
Ace the Back-to-School Shopping Season
WebinarsLearn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.
-
- Topics
- Industries, Ad Solutions, Audiences
Health Consumers and Mobile Usage
ResearchIn addition to looking at how the shopping process is changing for health consumers, this study isolates reactions to mobile/tablet/pc advertising. (PDF)
-
- Topics
- Audiences, Industries
Caregivers and Digital Habits
ResearchAdvertisers seeking to target caregivers need a deep understanding of how and why they use the internet, what content they are consuming and how they like to receive online advertising. (PDF)
-
- Topics
- Industries, Audiences
Telco - Cable, Internet and Phone Study
ResearchYahoo partnered with Ipsos MediaCT to conduct a survey to create an overview of the bundled and Internet service provider landscape, to learn what motivates consumers to change their provider and to discover how consumers research their decisions. (PDF)
-
- Topics
- Audiences, Industries
Travel – Winter Study
ResearchThis study provides key insights and implications for travel marketers who want to know more about their consumers’ plans and interests around traveling over the holiday and winter travel periods. (PDF)
-
- Topics
- Industries
Consumer electronics manufacturer uses precision targeting to boost multichannel sales
Case StudiesHigh-tech manufacturer uses Yahoo Database Match to measure the impact of online ad campaigns on retail sales.
-
- Topics
- Ad Solutions, Industries
How Travel Advertisers Can Boost Airline Bookings
ResearchNew research from Yahoo reveals emerging trends in airline booking conversions and identifies opportunities for airlines to convert more customers in the middle and upper levels of the purchase funnel.
-
- Topics
- Industries
Summer Travel Study
ResearchSee how summer travelers plan their travel, which tools and websites they use, and how brands can reach them with online advertising. (PDF)
-
- Topics
- Industries
Autos Consumer Journey
ResearchThis study examines the stages of intention by mindset of Auto Intenders and provides an in-depth analysis of the vehicle purchase process, including which sources are most important at each stage of the purchase cycle and how different types of ads influence consumers throughout the shopping journey. (PDF)
-
- Topics
- Industries
Ram Takes Country by the Horns, Launches Music Channel to Strengthen Customer Engagement
Case StudiesRam Trucks saw an opportunity to solidify its brand identity and better connect with its core audience by sponsoring a site dedicated to country music content.
-
- Topics
- Industries
-