Ad Serving

Reaching audiences on a full slate of devices in new and imaginative ways

In an era when audiences are increasingly accessing content without logging on via traditional personal computers, Yahoo serves, designs and distributes ads to a full range of mobile devices. 

Available ad formats include:

• Standard customary display sizes.
• Four additional sizes approved by the Mobile Marketing Association (120 x 20, 168 x 28, 216 x 36, 300 x 50).
• Rich media, HTML5 and Adobe Flash.

Rich media and other similar formats are particularly attractive to many advertisers because they allow users to create unique experiences. They also reach audiences in a variety of new ways, including expandable and floating ads and polite downloads.

Yahoo Ad Exchange also offers a SAFEE wrapper. This helps to protect rich media content from threats posed by malicious code in the ad-serving process. In addition, we support creative delivery by using HTTPS protocol. This lets publishers enhance security by implementing HTTPS ad tags on their sites.

Contact your Yahoo Account Representative to learn more about the wide array of ad design and distribution schemes available to publishers and marketers.