Health
Your Rx for health marketing success is a regular dose of Yahoo
When health consumers are actively looking for medical products and information, the number one site they visit is Yahoo.1 Not only that, Yahoo visitors also purchase 24% more on health & beauty products than the average online buyer2. Yahoo may just be the shot in the arm your campaigns need for optimal results.
What can Yahoo do for you?
If you’re in the Health industry, advertising on Yahoo can help you:
- Increase brand awareness: Health/OTC ads on Yahoo lift online ad awareness 94% more than the online average3.
- Drive purchase intent: Health/OTC ads on Yahoo lift purchase intent 225% more than the online average3.
- Launch new products: Yahoo can leverage our vast user data, content and suite of ad solutions to drive adoption of your product in market.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for health advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Health Consumers | The #1 online destination, with 89.6% reach1 |
| Moms | 91% of this audience3; 82% reach on mobile3 |
| Adults 65+ | The #1 online destination with 86.8% reach |
Let’s partner to build your health advertising solution set
We have a dedicated team across sales, account management and product development focused on the health industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your finance marketing objectives.
(Source: 1comScore Plan Metrix, June 2013, 2comScore Custom Shopping Profile, Q1 2013, 3Dynamic Logic Norms Q3 2013)
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