Autos
Turbo-charge your results with Yahoo
When consumers gear up for serious car shopping, Yahoo is their number one stop online. Yahoo ranks first among auto purchase intenders. And, our highly popular Autos, Sports, News and Finance properties are a daily habit for your target audience. Check out what Yahoo has under the hood to help drive your business.
What can Yahoo do for you?
If you’re in the automotive industry, advertising on Yahoo can help you:
- Build awareness for new vehicle launches with high-impact creative options delivered at scale
- Create demand around key seasonal and sales events with solutions that drive your call-to-action
- Increase traffic to local dealers through precise targeting and search solutions
- Discover new audiences with Yahoo’s vast user data to better understand your existing customers and discover new audiences online.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for automotive advertisers are on Yahoo.
| Audience Segment | Yahoo's Reach |
|---|---|
| Automotive Purchase Intenders | The #1 online destination, with 93% reach1 |
| Adults 25-54 | The #1 online destination, with 92% reach1 |
| Tech Enthusiasts | The #1 online destination, with 91% reach2 |
| Affluent Consumers | The #2 online destination, with 85% reach1 |
Let’s partner to build your automotive advertising solution set
We have a dedicated team across sales, account management and product development focused on the automotive industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Source: 1comScore, April 2013; 2comScore, February 2013)
Contact Yahoo Sales
Follow Yahoo Advertising
- Find us on:
-
-
-
-
Insights
2,000 stock quotes and charts will be viewed by investors on Yahoo Finance in the time it takes to read this
Reach millions on mobile with Yahoo Gemini
Watch the video for valuable insights and best practices for creating effective mobile ads.
The Balancing Act: Getting Personalization Right
Read the white paper to learn how to display the right ad to the right consumer at the right time.