Yahoo Advertising

Yahoo News

Yahoo News is the #1 online news source, reaching 83 million people a month1. It features best-in-class content from respected journalists and world-class partners like ABC News Network, personalized to each visitor’s interests. When advertisers want to connect with a wide range of engaged audiences across screens, they do what millions of people do every day—turn to Yahoo News.

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The Yahoo homepage attracts highly desirable audiences

Yahoo News visitors spend $2.9 billion online a month, and purchase 54% more than the average online buyer². With intuitive, personalized and shareable news content across screens, Yahoo News delivers key demos:

Audience Segment	Yahoo News Reach
Affluent Households	49% reach; 30 minutes daily
Auto Purchasers	48% reach; 28 minutes daily
Travel Purchasers	48% reach; 26 minutes daily
Tech Enthusiasts	45% reach; 27 minutes daily
Moviegoers	45% reach; 25 minutes daily

Showcase your brand on Yahoo News

From high-impact branding opportunities to direct response placements, advertising on Yahoo News puts your brand front and center in a premium news experience. Here are just a few of the opportunities:

Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.
Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.
Stream ads: Achieve premium performance advertising at scale with native ads in the personalized Yahoo content stream.
Original program sponsorships: Align your brand with some of Yahoo News’ most popular original programs, including Trending Now and Upgrade Your Life.

For an overview of advertising options, please visit our ad solutions page. For a complete list of creative specifications for Yahoo properties, consult our ad specs.

Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on Yahoo News or other Yahoo properties, contact your account manager or our sales team today.

¹comScore August 2013, 2comScore Plan Metrix, Key Measures, May 2013