Technology Providers

Working with technology partners to enhance the exchange experience

Yahoo Ad Exchange has partnered with cutting-edge technology providers to give exchange buyers and sellers the instruments and information they need most—all in one place. As a one-stop shop for online advertising, we support integrations with partners offering technology solutions for data, brand measurement, contextual technology, rich media and dynamic creative.

We’re also continually looking for partners who can further enrich our exchange. By partnering with us, you'll be able to deliver your technology to a vibrant, healthy marketplace. Moreover, you’ll be able to leverage our already-existing integration mechanisms (either through tags or our rich APIs) to easily incorporate your solutions.

Yahoo Ad Exchange currently helps clients to:

• Access leading advertisers, agencies and publishers who are continually looking for ways to give their businesses a technological edge
• Integrate their Salesforce Automation (SFA) processes, Customer Relations Management (CRM) systems and billing systems
• Draw on a framework of powerful APIs to take advantage of exchange data from their own applications
• Use proprietary bidding algorithms to participate in auctions in real-time

Working on a new support technology that can assist exchange users? Contact us today to discuss opportunities for partnership.