Smart Ads for Homepage
Advertiser:
Netflix
Campaign:
Netflix
Solution:
Netlix leveraged Smart Ads to serve different Netflix movies and TV shows to users based on age and gender while optimizing to the best performing products, CTAs and headlines.
Magazine: Splash Ad
Advertiser:
L’Oreal
Campaign:
Garnier Ultra Lift
Solution:
This ad product is a large video ad prominently placed on the page with a major emphasis on the video with very little copy included.
Full Page Video Login
Advertiser:
Netflix
Campaign:
Orange is the new Black
Solution:
Full screen video with copy/messaging overlay for additional engagement prominently placed in the center of the page.
Smart Ads for In-Banner Video
Advertiser:
ETRADE
Campaign:
ETRADE
Solution:
E*TRADE used the power of Yahoo Smart Ads to optimize the video content that was shown to each user based on the user’s age or behavioral characteristics. By showing the most relevant video in the initial banner, the user was much more likely to engage with the ad and consume the additional video content included within the expanded panel that was also selected based on the user.
Yahoo Gemini image-rich native ads
Advertiser:
Netflix
Campaign:
Orange is the New Black
Solution:
Netflix showcased the new season of their hit ‘Orange is the New Black’ with Yahoo Gemini. These image-rich native ads are designed to be mobile-first, seamlessly integrated with the content, and targeted to the right consumer to drive even better results.
Yahoo Gemini image-rich native ads
Advertiser:
Trivago
Campaign:
Cheapest Las Vegas Hotels Available Now
Solution:
Trivago, the largest hotel search and information website worldwide, promoted value listing in Las Vegas with Yahoo Gemini. These image-rich native ads are designed to be mobile-first, seamlessly integrated with the content, and targeted to the right consumer to drive even better results.
Mobile Web Pre-Roll
Advertiser:
Kayak
Campaign:
Domestic Flight Deals
Solution:
Kayak used a personalized in-stream video to feature deals on domestic flights. The flights showcased were determined based on smart pre-roll ad user geo data, providing viewers with relevant information.
Mobile Web Pre-Roll
Advertiser:
Red Lobster
Campaign:
Lobsterfest Promotional Campaign
Solution:
Red Lobsterfest showcased their restaurant's promotion, "Lobsterfest," with an in-stream mobile web video ad that targeted 25-54 year old adults across Yahoo properties.
iRoll Expand
Advertiser:
Toyota
Campaign:
Toyota Tundra
Solution:
Toyota increased awareness of their Toyota Tundra with an iRoll video ad that expanded, bringing viewers additional, quality content without having to leave the ad. They experienced a 4x lift in CTR and engagement with this iRoll Expand, over the standard pre-roll.
Smart Ads
Advertiser:
Nioxin
Campaign:
Nioxin
Solution:
Nioxin leveraged the user’s gender and geo-location to serve personalized creative. The unit pulls in different causes of hair loss and optimizes each based on CTR, as well as Nioxin salons that were nearest to the user.
Smart Ads
Advertiser:
Kellogg's
Campaign:
Special K Nourish
Solution:
Kellogg's utilized Smart Ads' data for weather conditions in a user's geo-location to serve creative relevant to the current conditions.
Smart Ads for Fantasy Sports
Advertiser:
Snickers
Campaign:
Snickers Candy Bar
Solution:
Snickers used Smart Ads for Fantasy Football on the Matchup page allowing users to serve various trash talk messages to opponents.
Smart Ads for Homepage
Advertiser:
Disney
Campaign:
Disney Destinations
Solution:
Disney Destinations utilized Smart Ads on the Yahoo homepage by targeting different versions of the creative to Florida residents than the rest of the country, while optimizing the Florida versions to the top-performing creative.
Stream Ads
Advertiser:
The Smart Baker
Campaign:
Cupcake Towers
Solution:
Native in-stream ads appear front and center across major Yahoo sites by naturally blending into the content streams viewed by users. The Smart Baker used this format to make their Cupcake Towers appear front and center in viewer's personalized content streams of major Yahoo properties including the Yahoo homepage, Yahoo News. Yahoo sports, and more.
Stream Ads
Advertiser:
Rawbuzz
Campaign:
Sunwarrior protein
Solution:
Native in-stream ads appear front and center across major Yahoo sites by naturally blending into the content streams viewed by users. Rawbuzz used this format to make their Sunwarrior Protein appear front and center in viewer's personalized content streams of major Yahoo properties including the Yahoo homepage, Yahoo News. Yahoo sports, and more.
Magazine Sponsorships: Custom Tag
Advertiser:
Ford
Campaign:
Ford Sync
Solution:
Ford placed their marketing message in a custom tag, which was featured in the top naviation bar. Custom tags align with the brand's campaign objectives and feature logo placement, the brand's content, and relevant editorial content curated by Yahoo.
Magazine Sponsorships: Native Content
Advertiser:
Ford
Campaign:
Ford Sync
Solution:
Ford used native content advertising to showcase Ford Sync in a seamless, enjoyable manner. Native Content advertising allows partners to distribute their content on Yahoo’s network surrounded by thematically relevant, trusted Yahoo editorial content.
Custom Branded Experiences
Advertiser:
TD Ameritrade
Campaign:
Hot Stock Minute
Solution:
'Hot Stock Minute" is a video series for TD Ameritrade that lives on Yahoo finance. The series airs live from the NASDAQ MarketSite in Times Square, and features Lauren Lyster as she sorts through the top business headlines and explains their impact on the markets.
Custom Branded Experiences
Advertiser:
Chrysler
Campaign:
Ram Country
Solution:
Chrysler promotes Ram Country with a custom branded experience on Yahoo Music. Viewers can explore stories from the heartland, keep-up-to-date on country music news, and tune in for original music videos and live-streamed concerts.
Custom Branded Experiences
Advertiser:
Splenda
Campaign:
365 Sweet Swaps
Solution:
Splenda’s 365 Sweet Swaps is a branded experience on Tumblr, supplemented with content created by Yahoo and promoted with display and stream ads across the Yahoo network.
Mail Login Takeover: Video
Advertiser:
P&G
Campaign:
Olympic Sponsorship
Solution:
P&G's mail login takeover creates brand awareness with a video message that appeals to viewers' emotions.
Homepage & Property Takeover: Expanding Interactive
Advertiser:
Cree
Campaign:
Light bulbs
Solution:
Cree's advertisement for lightbulbs both educated and entertaied viewers with an expandable homepage takeover.
Homepage & Property Takeover: Floating
Advertiser:
Paramount
Campaign:
Jack Ryan
Solution:
Paramount utilized the space outside of the traditional 300x250 ad unit to display their trailer for the film Jack Ryan in an unconventional way on the Yahoo homepage.
Homepage & Property Takeover: Floating
Advertiser:
USPS
Campaign:
Harry Potter Stamps
Solution:
USPS employed non-invasive animation that still grabbed viewers' attentions on the Yahoo homepage, promoting their limited-edition Harry Potter stamps.
Homepage & Property Takeover: Expanding Interactive
Advertiser:
Chobani
Campaign:
Chobani Greek Yogurt
Solution:
Chobani's homepage takevover used subtle animation on an initial load with a CTA that encouraged viewer interaction and showcased their greek yogurt.
Homepage & Property Takeover: Interactive
Advertiser:
Sony Pictures
Campaign:
The Monuments Men (Movie)
Solution:
Sony Pictures used a flash creative and video within the same ad space to promote their movie The Monuments Men on the Yahoo homepage..
Homepage & Property Takeover: Floating Expandable
Advertiser:
CBS
Campaign:
Hostages (TV Show)
Solution:
CBS featured their show Hostages on the Yahoo homepage with a rich execution and opportunities for multiple user interaction.
Mail Login Takeover: Standard
Advertiser:
Geico
Campaign:
Insurance
Solution:
Geico takes over the mail login page with a clean and simple ad that includes a clear call to action.
Mail Login Takeover: Standard
Advertiser:
Nissan
Campaign:
Rogue
Solution:
Nissan promotes its Rogue on the mail login page with eye catching imagery and strong messaging.
Homepage & Property Takeover: MAG Ad Expandable (300x250)
Advertiser:
Verizon
Campaign:
RedHot Deal Days
Solution:
Verizon promoted its Red Hot Deal Days on Yahoo TV with the Magazine Ad (Mag Ad) unit. This unique 300x250 unit expands to a large 700x250 canvas with page tabs in the corners to flip through the virtual magazine. Mag Ads are great for advertisers with a lot of print content.
Homepage & Property Takeover: Standard Flash
Advertiser:
Southwest Airlines
Campaign:
Discounted Fares
Solution:
Southwest Airlines' homepage takeover highlighted their discounted fares using a subtle animation.
Homepage & Property Takeover: Social Brand Board Banner
Advertiser:
Olive Garden
Campaign:
Olive Garden
Solution:
Olive Garden utilized a social brand board incorporating video, articles, and photos to promote their restaurant. The unit was a branded social experience that recommended content to users in a social, personal, and relevant way.
Homepage & Property Takeover: Boardwalk Cube Ad
Advertiser:
National Geographic
Campaign:
Brain Games
Solution:
National Geographic advertised its show "Brain Games" with the cube ad, which is a 3D floating unit that comes out of the 300x250 placement. All six sides of the cube were interactive, and led to different games related to the show, as well as a promotional clip.
Homepage & Property Takeover: Medium Rectangle Expandable (300x250)
Advertiser:
Country Crock
Campaign:
Country Crock Simply Delicious Spread
Solution:
Country Crock utilized the 300x250 standard unit to promote their Simply Delicious Spread on Yahoo TV. The unit expanded to a large 700x750 rich media experience, complete with recipes, reviews, and a coupon code for the product.
Homepage & Property Takeover: Polite Banner
Advertiser:
Ford
Campaign:
Focus Electric
Solution:
Ford showcased a video within the ad unit on Yahoo Sports, enticing viewers to learn more about the Focus Electric and explore their favorite celebrities' hometowns..
Homepage & Property Takeover: Page Push Billboard (970x250)
Advertiser:
Carnival
Campaign:
Carnival Cruise Lines - 7 Day Cruises
Solution:
Carnival used a simple but effective flash billboard to drive cruise bookings for their 7-day cruises.
Homepage & Property Takeover: Boardwak Floating
Advertiser:
Warner Brothers
Campaign:
The Hobbit - Desolation of Smaug
Solution:
Warner Brothers promoted the film "The Hobbit: Desolation of Smaug" with an exciting floating unit that enveloped the viewers' screens in virtual flames. The 300x250 base unit expanded to a full screen canvas, where viewers could watch videos, explore a map, browse photos, and download apps.
Homepage & Property Takeover: Social Brand Bar Expandable (728x90)
Advertiser:
Samsung
Campaign:
Samsung Home Appliances
Solution:
Samsung used the social brand bar unit to promote its Home Appliances on Yahoo Music. The brand bar is a 728x90 unit that expands on rollover to 728x315, where Samsung showcased recipes and drove traffic to their Pintrest landing page.
Priority Programs
Advertiser:
Samsung
Campaign:
Red Carpet Collections - presented by Samsung Galaxy
Solution:
Samsung created a new product on Yahoo Movies to create visibility for the Samsung Galaxy. "Red Carpet Collections" allowed users to browse the Academy Awards' red carpet looks, create a collection of their own, and share it out to their social network.
Priority Programs
Advertiser:
Dish
Campaign:
March Madness Instant Reactions - sponsored by Dish
Solution:
Dish created a priority program called "Instant Reactions" that appeared on Yahoo Sports for the March Madness basketball season. Instant Reactions was a unique content franchise that combines video, photo galleries, and content with our experts’ latest reactions to Tournament moments in near real time.
Mail Login Takeover: Custom
Advertiser:
Universal Studios
Campaign:
Despicable Me 2
Solution:
Universal Studio's mail login takeover displays full screen imagery and offers multiple points of interaction.
Mail Login Takeover: Video
Advertiser:
nbc-323
Campaign:
Sean Saves The World, The Michael J. Fox Show
Solution:
NBC showcases two different sitcoms within the same creative execution, encouraging viewers to tune into Sean Saves The World and The Michael J. Fox Show.
Homepage & Property Takeover: Custom
Advertiser:
Toyota
Campaign:
Highlander
Solution:
Toyota's promoted their Highlander on the Yahoo homepage with fun games that encouraged user interaction.
Homepage & Property Takeover: Custom
Advertiser:
Visa
Campaign:
Olympic Sponsorship
Solution:
Visa showcased their partnership with the Olympics on the Yahoo homepage to entice viewers to find out more about their company.
Homepage & Property Takeover: Standard Flash Billboard
Advertiser:
Bank of America
Campaign:
BankAmericard Cash Reward Credit Card
Solution:
Bank of America used attention-grabbing seasonal imagery to promote their BankAmericard Cash Reward Credit Card on the Yahoo homepage..
Homepage & Property Takeover: Interactive Billboard
Advertiser:
Showtime
Campaign:
Shameless, House of Lies, Episodes
Solution:
Showtime's homepage takeover advertised three different shows within one creative execution.
Tablet: Simple Expandable
Advertiser:
Mazda
Campaign:
Mazda3
Solution:
Mazda's tablet homepage takeover utilized imagery within the space to highlight key features of the Mazda3 that separate the vehicle from its competitors.
Tablet: Video Expandable
Advertiser:
Sony Pictures
Campaign:
The Monuments Men
Solution:
Sony Pictures's simple tablet homepage takeover entices viewers to learn more about their film, The Monuments Men.
Tablet: Video Expandable
Advertiser:
WB
Campaign:
The Hobbit
Solution:
WB's clear and precise messaging on the Yahoo tablet homepages encouraged users to watch the trailer for the film The Hobbit.
Tablet: Standard
Advertiser:
Subway
Campaign:
$5 Footlong - January Special
Solution:
Subway's tablet homepage takeover used direct messaging to inform users of their sandwich special.
Tablet: Standard
Advertiser:
Verizon
Campaign:
Ellipsis 7" Tablet
Solution:
Verizon's ad for their Ellipsis 7" tablet directly appealed to their target demographic by running on the Yahoo tablet homepage.