Technology
More tech enthusiasts are on Yahoo than anywhere else on the grid
Not only does Yahoo reach more tech enthusiasts than any other online destination1, but Yahoo visitors spend 23% more on computer software and hardware, and 21% more on consumer electronics than the average Internet user2. Power your campaigns with a media partner that can really light up your results.
What can Yahoo do for you?
If you’re in the technology industry, advertising on Yahoo can help you:
- Build awareness: Compared to industry averages, telecom ads on Yahoo drive 20% more awareness, and technology product launches on Yahoo are 165% more effective in generating awareness3.
- Launch new products: Consumers exposed to tech and telecom campaigns on the Yahoo homepage are 48%-77% more likely to visit the brand site to learn about your new product3.
- Increase orders: Reach in-market shoppers on Yahoo where 3 out of 4 of online adults that plan to purchase a tablet or laptop in the next 6 months visit Yahoo! weekly4.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for technology advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Tech Enthusiasts | #1 online destination, with 91% reach1 |
| In-Market Shoppers | Yahoo Homepage reaches 2.5 million online buyers of computer hardware2 |
| C-Level Executives | #1 online destination, with 90% reach5 |
| SMB Decision-makers | #1 online destination, with 91% reach5 |
Let’s partner to build your technology advertising solution set
We have a dedicated team across sales, account management and product development focused on the technology industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Sources: 1comScore May 2013 2comScore Custom Shopping profile, Q2 2012; 3Yahoo Internal data, 2012-2013; 4Yahoo Tablet, Laptop and Purchaser study, 2012; 5comScore, Feb 2013)
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