Video
Watch Your Video Advertising Reach New Heights with Yahoo
Consumers are watching more video content on more digital devices from more providers than ever before. And brands have an array of options for reaching them. Yahoo simplifies video advertising by providing brands with a full set of solutions for reaching target audiences at scale and across devices – with the convenience of a single buy.
We’ll help you turn opportunity into results with the industry’s only complete set of video advertising solutions that feature:
World-Class Programming
Unite your brand with premium content that’s relevant to viewers’ interests and expertly curated to deeply connect with them.
Our unique mix of award-winning original programming and exclusive partner content spans the most popular video categories, including comedy, technology, news, sports, and exclusive live-event coverage.
Expansive Distribution
Deliver your brand message alongside premier content across Yahoo’s vast video footprint of 136 million monthly viewers.
Our video content network includes the premier online video destination, Yahoo Screen, Yahoo News and nine other #1-ranked properties, and select third-party publishers. One buy connects you with your customers at scale!
Superior Audience Targeting
Define your ideal audiences using our unmatched data set and reach a critical mass of engaged viewers more efficiently and effectively.
Our users’ single login across all Yahoo properties ensures you’ll target consumers accurately across all devices.
Actionable Insights
Leverage our robust predictive analytics and audience insights to plan, optimize, quantify, and shape future audience strategies. You’ll also be able to:
- Adjust your audience campaign strategy in real time
- Understand how your video campaign affects other ad media
- Measure the impact of your online campaigns on offline sales
Yahoo Video Advertising Delivers Results
What can Yahoo video do for your business? Our video ad campaigns scored twice as high as the competition in message association and purchase intent.* We offer the only video advertising solution that covers the full spectrum of features and benefits that marketers expect—all from one partner. Your Yahoo Account Representative can help put it to work for you!
*Dynamic Logic Norms study, Q1 2012
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