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Grocery Goliaths: How Food Monopolies Impact Consumers

Grocery Goliaths: How Food Monopolies Impact Consumers

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The consolidation of the food supply impacts not only farmers and food manufacturers, but also consumers in the form of reduced choices and higher prices. Food & Water Watch examined grocery products and found that the top few companies dominated the sales of each grocery item.
The consolidation of the food supply impacts not only farmers and food manufacturers, but also consumers in the form of reduced choices and higher prices. Food & Water Watch examined grocery products and found that the top few companies dominated the sales of each grocery item.

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Published by: Food and Water Watch on Dec 04, 2013
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02/22/2014

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HOW FOOD MONOPOLIES IMPACT CONSUMERS
 
Food & Water Watch works to ensure the food, water and 󿬁sh we consume is safe, accessible and sustainable. So we can all enjoy and trust in what we eat and drink, we help people take charge of where their food comes from, keep clean, affordable, public tap water 󿬂owing freely to our homes, protect the environmental quality of oceans, force government to do its job protecting citizens, and educate about the importance of keeping shared resources under public control.
Food & Water Watch California Office
1616 P St. NW, Ste. 300 1814 Franklin St., Ste. 1100 Washington, DC
 
20036 Oakland, CA 94612  tel: (202) 683-2500 tel: (510) 922-0720 fax: (202) 683-2501 fax: (510) 922-0723
info@fwwatch.org info-ca@fwwatch.org
 foodandwaterwatch.orgCopyright © December 2013 by Food & Water Watch.
 
All rights reserved.
 
This report can be viewed or downloaded at
 foodandwaterwatch.org.
About Food & Water Watch
 
Execuive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Inroducion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Supersizing he Supermarke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The Rise oMonolihic Food Manuacurers. . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Inense consolidaion hroughou he supermarke . . . . . . . . . . . . . . . . . . . . . . .
7
Consumer choice limied. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Sorewide dominaion by a few firms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8Supermarke Sraegies o Manipulae Shoppers . . . . . . . . . . . . . . . . . . . . . . . . . 9
Sensory manipulaion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Produc placemen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Sloting fees and caegory capains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11
Adverising and promoions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11Conclusion and Recommendaions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Appendix A:
Marke Share of 100 Grocery Iems 
 . . . . . . . . . . . . . . . . . . . . . . . . . .13Appendix B:
Top Food Conglomeraes’ Widespread Presence in he Grocery Sore 
 . . . . . . . .27Mehodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Endnoes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
HOW FOOD MONOPOLIES IMPACT CONSUMERS

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dreamwvr added this note
A very informative free 4 part documentary that explains the corporate emotional manipulation of shoppers - "Century of the All Consuming Self". Coupled with corporate agri/grocery monopolies.
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