“Nona will be working with us to develop a new section of TPM which will take a vivid, fresh look at American society and culture – high and low – beyond the narrow confines of politics and breaking news. In addition to a more expansive canvas, our new venture will focus on longer-form reporting and essays in contrast to TPM’s more familiar kinetic, iterative coverage of the day’s events.”

The Times is now generating about $160 million a year from digital subscriptions. Print ad revenue down 5.3 percent; digital ad revenue up 16.5 percent. Overall revenue is up (yes, up!) about 1 percent.

“The new site is not exactly a minimum viable product, but in the spirit of agile development we’re going to launch it before we think it’s perfect. Once we’re up and running, we’ll pause to celebrate and then get back to work fixing bugs, making improvements, and adding new features.”

“Flipboard is pretty far along in its quest to redefine news aggregation, but do you have many friends who use Flipboard every day? The app has over 100 million users, but seems to have lost some of its buzz as people increasingly turn to Facebook for aggregated news.”