In a new ad, Papa John himself admits he’s ashamed of something: “I can’t believe I waited 30 years to put Fritos on a pizza!”

A pizza topping that surely someone must have been asking for. Right? Maybe? Well, Papa John’s CMO Bob Kraut told Businessweek a chili and Fritos-topped pizza was a “no-brainer,” so clearly someone thought it was a good idea.

While we have yet to try the new dish, which is being marketed to NFL watchers, the staff of Esquire did it for us. In the words of the publication’s Anna Peele, “Eating this pizza is like having sex with a coworker: Primarily intriguing because it’s transgressive, then instantly regrettable.”

American fast-food chains have a long way to go before entering the same league as its Asian-based locations’ weird fusions — Pizza Hut Korea literally put shrimp, calamari, bacon, steak and sausage on a pizza and then stuffed the crust with either cranberry or cinnamon apple nut and cream cheese filling — but it’s good to know America is putting its hat in the ring.