How Katz’s Delicatessen Stays in Business Against the Odds

Businesses that stand the test of time.
Oct. 27 2014 11:38 PM

The Ur-Deli

How Katz’s stays in business against the odds.

Katz's Deli
Katz's Delicatessen has operated in its current Lower East Side location since 1949.

Courtesy of Antonio Bonanno

When I sit down with Jake Dell, the 27-year-old heir to Katz’s Delicatessen, at a table toward the back of his family’s storied restaurant, he’s staring distractedly into his phone. His expression reads one part bewilderment, two parts resignation.

Jordan Weissmann Jordan Weissmann

Jordan Weissmann is Slate's senior business and economics correspondent.

“Did you know there was a Beef magazine? Or a Cattle Network?” he asks. “I’m head first in cattle pricing—more than I’ve ever been.”

Katz’s is New York’s oldest surviving delicatessen. It is also, of course, the restaurant where Meg Ryan faked an orgasm in When Harry Met Sally (and has a sign inside to remind you). But far more importantly, it is the ur-deli, a place that, for a certain kind of American Jew, might trump the Western Wall in the hierarchy of Hebraic cultural heritage sites. While the current location, with its schmutzy wood paneling and walls covered with photos of celebrity diners, merely dates back to 1949, the restaurant has operated on the Lower East Side since 1888, serving up heaping, hand-sliced portions of its smoky, peppery, and unctuously fatty pastrami, along with house-cured corned beef, bocce-sized matzo balls, and other classics of the deli canon. To step inside its front door, under the pink neon signage and past the curtain of salamis hanging in its window, is to be enveloped by the thick, meaty aroma of history (as well as a throng of tourists, especially if you show up on a weekend).

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But with a throwback menu comes a throwback business model, the downsides of which are especially apparent in these days of astronomical beef prices. That’s one reason why Dell—whose grandfather purchased Katz’s in 1988 and who in recent years has taken over most day-to-day oversight from his father and uncle—is fretting. If you want to fully appreciate why a place like Katz’s is special, you have to appreciate its odd economics, which pretty much ensure there will never be another deli quite like it.

Katz's pastrami sandwich on rye
The profit margins on Katz’s famed pastrami sandwich on rye have become perilously thin.

Courtesy of Kimberly Jones

The fundamental problem facing every remaining deli, Katz’s included, is that the gargantuan sandwiches for which they are known aren’t very profitable. Rather, they’re a legacy of the early 20th century, when brisket (used in corned beef) and navel plate (the fattier, bovine belly meat Katz’s uses for pastrami) were considered cheap trash cuts and hundreds of Jewish restaurants could compete for immigrant clientele with rock-bottom prices. But the days of inexpensive navel and brisket are long gone—thanks in part to the national love affair with Texas-style barbecue—and delis can only raise their prices so high before turning off customers. As a result, the margins on a pastrami or corned beef on rye are perilously thin. In his 2009 book Save the Deli (an indispensible read for lovers of Jewish comfort food), David Sax writes that “most New York delis are breaking even or losing money on their namesake item.” Profitable sandwiches, he reports, make margins somewhere between 5 and 15 percent.

To put that in perspective, keep in mind that after subtracting food and labor costs, the median sit-down restaurant has a margin of roughly 35 percent (the exact number varies with average check size). “If all I did was sell sandwiches, I couldn’t pay the staff,” Dell tells me.

All of this might sound a bit suspect to someone who casually glances at Katz’s menu, which currently charges a hefty $19.75 for a pastrami on rye. But stop and consider it for a moment, and its easy to see how a nearly $20 sandwich might not actually be much of a moneymaker. Preparing a proper pastrami is a painstaking, labor-intensive process. At Katz’s, the raw navels are wet-cured for weeks before being coated in a dry rub of salt and spices, then smoked at a low temperature for about three days. Afterward, they’re steamed to soften up the meat, before the deli’s famous countermen—who are unionized, with health benefits—hand-slice it on the spot for customers. Cutting thinner slices with a machine would probably be more efficient and lead to less waste, but would leave the sandwich’s texture and character unrecognizably altered. In the end, it probably takes somewhere around a pound and a half of raw meat to yield a single, three-quarter-pound Katz’s sandwich.

“It’s a terrible Catch 22,” Dell says of the art of pastrami. “Because the thing that makes us loved is also the thing that makes it hardest from an economic standpoint.”

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