Texas
current through October 27, 2014 — updates Thursdays
includes preliminary data for most recent week
includes preliminary data for most recent week
$68.8 million
$4.10
per eligible voter
122,300
times ads ran
Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.
Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:
- Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
- No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
- Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
- No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
- Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.
Have more questions? Try this FAQ »
closeGovernor
$35.1 million
Greg Abbott
R
DONORS
est. total $21.4 million
Harold Clark Simmons
$900,000
Kelcy Lee Warren
$450,000
Thomas Dan Friedkin
$382,700
Jay Richard Ray Ii, Carissa
$350,000
Syed Javaid Anwar
$264,400
Drayton McLane Jr.
$250,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as February
24, 2014.
ran 8,923
negative ads
$5 million
targeting Wendy Davis
D
30,600
positive
$16.4 million
supporting Greg Abbott
R
Wendy Davis
D
DONORS
est. total $13.6 million
Carolyn J Oliver
$1 million
Battleground Texas
$422,400
Unitemized Donations
$271,200
Robert L Patton Jr
$258,000
Emilys List
$248,300
Leland (Lee) Fikes, Amy
$215,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 7,656
mixed ads
$4.9 million
targeting Greg Abbott
R
12,400
negative
$8.4 million
targeting Greg Abbott
R
1,241
positive
$268,100
supporting Wendy Davis
D
Kathie Glass
L
ran 11
positive ads
est. $4,050
supporting Kathie Glass
L
Lieutenant governor
$16.5 million
Dan Patrick
R
DONORS
est. total $7.4 million
Jan Patrick, Dan
$1.3 million
Empower Texans
$768,000
Texans for Lawsuit Reform
$271,900
Elizabeth Cegelski
$100,000
Trammell Simonton Crow
$100,000
Ryan, Co
$100,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as May
19, 2014.
ran 3,456
mixed ads
$2.8 million
targeting David Dewhurst
R
3,341
mixed
$2.4 million
targeting Leticia Van De Putte
D
1,656
negative
$1.5 million
targeting David Dewhurst
R
1,212
positive
$776,100
supporting Dan Patrick
R
David Dewhurst
R
DONORS
est. total $5.8 million
Harold Clark Simmons
$500,000
James Douglass (Doug) Pitcock Jr
$400,000
Kenny A Troutt
$275,000
J Ralph Ellis Jr
$100,000
Thomas Dan Friedkin
$100,000
Raymond L (Ray) Hunt
$100,000
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as May
19, 2014.
ran 721
mixed ads
$658,200
targeting Dan Patrick
R
5,463
negative
$3.4 million
targeting Dan Patrick
R
4,753
positive
$1.7 million
supporting David Dewhurst
R
![](https://webarchive.library.unt.edu/dentonfracking/20141031111418im_/http://iw-files.s3.amazonaws.com/apps/2014/07/politicsapp/img/play.png)
Leticia Van De Putte
D
DONORS
est. total $2.3 million
Leticia Van De Putte Campaign Cmte
$100,000
Annies List
$25,100
Amber L Anderson Mostyn
$10,000
Usaa
$10,000
AT&T
$8,255
Jay Richard Ray III
$7,500
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as January
15, 2014.
ran 2,724
mixed ads
$2.1 million
targeting Dan Patrick
R
472
positive
$167,200
supporting Leticia Van De Putte
D
Todd Staples
R
DONORS
est. total $1.1 million
Jim Prewitt
$125,000
James Perkins Sr
$113,000
Curtis W Mewbourne
$100,000
John H (Johnny) Baker III
$50,000
Margaret Perkins
$50,000
Harold Clark Simmons
$50,000
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as February
24, 2014.
ran 626
mixed ads
$315,600
targeting David Dewhurst
R
567
mixed
$294,900
targeting Dan Patrick
R
1,035
positive
$493,400
supporting Todd Staples
R
Attorney general
$10.5 million
Dan Branch
R
DONORS
est. total $5 million
Trammell Simonton Crow
$233,500
Howard D Crow
$200,000
Ray Lee Hunt
$200,000
Trevor D Rees-Jones
$200,000
Kenny A Troutt
$175,000
Daniel H (Dan) Branch Campaign Cmte
$173,500
Source: National Institute on Money in State Politics data — includes 68% of reports; includes reports as recent as May
19, 2014.
ran 3,729
mixed ads
$2.8 million
targeting Ken Paxton
R
4,855
positive
$2.2 million
supporting Dan Branch
R
![](https://webarchive.library.unt.edu/dentonfracking/20141031111418im_/http://iw-files.s3.amazonaws.com/apps/2014/07/politicsapp/img/play.png)
Ken Paxton
R
DONORS
est. total $4.4 million
Empower Texans
$402,500
Dan Wilks
$150,000
Farris Wilks
$150,000
James Webb
$125,000
Don Dyer
$50,000
Ted Groesbeck
$50,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as January
15, 2014.
ran 3,528
mixed ads
$2.7 million
targeting Dan Branch
R
3,542
positive
$1.7 million
supporting Ken Paxton
R
Barry Smitherman
R
DONORS
est. total $617,900
Alexis Mount Cranberg
$50,000
Mr. David C Baggett
$25,000
Mr. Chris Faulkner
$25,000
Mr. Albert Huddleston
$25,000
Mr. Robert Marling
$25,000
Curtis W Mewbourne
$25,000
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as February
24, 2014.
ran 439
negative ads
$105,700
targeting Ken Paxton
R
1,810
positive
$512,100
supporting Barry Smitherman
R
ran 1,101
negative ads
est. $391,300
targeting Ken Paxton
R
Comptroller
$3.1 million
Glenn Hegar
R
ran 5,359
positive ads
est. $1.7 million
supporting Glenn Hegar
R
Mike Collier
D
DONORS
est. total $1 million
Michael E (Mike) Collier
$255,000
Collier Analytics
$150,000
William Austin (Austin) Ligon
$50,000
Oscar Quintanilla
$10,000
Lee R Aaronson
$5,000
Lee Beckelman
$5,000
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as January
15, 2014.
ran 1,184
mixed ads
$787,800
targeting Glenn Hegar
R
312
positive
$246,200
supporting Mike Collier
D
Harvey Hilderbran
R
ran 2,896
positive ads
est. $344,700
supporting Harvey Hilderbran
R
State senator
$2.1 million
SENATE DISTRICT 016
John Carona
R
DONORS
est. total $928,700
Texas Association of Realtors
$52,000
Barry G Andrews
$37,200
Gerald J Ford
$30,000
Texas Credit Union League
$30,000
Albert Galatyn (Al) Hill Jr
$25,000
Robert C. Leonard
$25,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 145
mixed ads
$148,400
targeting Donald Huffines
R
119
negative
$127,200
targeting Donald Huffines
R
471
positive
$653,100
supporting John Carona
R
Don Huffines
R
DONORS
Donald Blaine (Don) Huffines
$500,000
Samuel Ray Huffines
$121,000
Empower Texans
$80,000
Daniel Andrew (Andy) Beal
$50,000
Mr. Stanley Herzog
$40,000
Lp Huffines Management Partners
$39,900
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as February
24, 2014.
ran 337
negative ads
est. $301,000
targeting John Carona
R
SENATE DISTRICT 010
Konni Burton
R
DONORS
Phillip Burton
$200,000
Empower Texans
$57,800
Texans for Lawsuit Reform
$25,000
Accountability First
$13,800
Don Dyer
$10,000
Mr. Rex Gore
$10,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as May
19, 2014.
ran 286
positive ads
est. $417,300
supporting Konni Burton
R
Libby Willis
D
DONORS
Elizabeth B (Libby) Willis
$77,000
Annies List
$31,200
Texans for Insurance Reform
$17,500
Mary Anne Barker
$5,000
Suzanne Roberts
$5,000
Texas Democratic Party
$4,500
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as February
24, 2014.
ran 335
negative ads
est. $302,300
targeting Konni Burton
R
SENATE DISTRICT 025
Donna Campbell
R
DONORS
Texans for Lawsuit Reform
$175,200
Texans for Education Reform
$35,000
Steve Hotze
$25,000
Texas Association of Realtors
$15,000
James Richard (Jim) Leininger
$10,000
Blake Muir
$10,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 255
positive ads
est. $94,600
supporting Donna Campbell
R
Elisa Chan
R
DONORS
W Elisa Chan
$200,000
Oscar Garza
$10,000
Randall House
$10,000
J.D. Abrams Jr.
$5,000
Cds Muery PAC
$5,000
Daniel Deichert
$5,000
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as February
24, 2014.
ran 72
mixed ads
est. $33,500
targeting Donna Campbell
R
State representative
$830,100
HOUSE DISTRICT 023
Wayne Faircloth
R
DONORS
Texas State Farm Agents
$30,300
Accountability First
$7,000
Gary Angel
$5,000
Greg T Angel
$5,000
James B Frank Campaign Fund
$2,500
Mrs. Jeri Nelson
$2,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 183
mixed ads
est. $257,800
targeting Susan Criss
D
HOUSE DISTRICT 077
Marisa Marquez
D
DONORS
est. total $105,900
Texans for Lawsuit Reform
$125,400
Paul L Foster
$10,900
Woody L (W L) Hunt
$7,500
Associated General Contractors of Texas
$5,000
Stanley P Jobe
$5,000
Mr. Donald Margo Ii
$5,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 116
mixed ads
$20,600
targeting Lyda Ness-Garcia
D
136
negative
$18,600
targeting Lyda Ness-Garcia
D
476
positive
$66,600
supporting Marisa Marquez
D
Lyda Ness-Garcia
D
DONORS
Texas Association of Consumer Lawyers
$242,700
Texans for Insurance Reform
$58,400
Mostyn Law Firm
$5,514
Enrique Moreno
$2,500
Enrique Moreno
$1,500
Texas Association Od Consumer Lawyers PAC
$1,500
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as February
24, 2014.
ran 565
mixed ads
est. $76,900
targeting Marisa Marquez
D
HOUSE DISTRICT 006
Skip Ogle
R
DONORS
Texas Association of Realtors
$49,600
Curtis W Mewbourne
$40,000
Charles C Butt
$25,000
Skip Ogle
$10,000
Texas Parent PAC
$10,000
Maxxam Inc
$5,000
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as February
24, 2014.
ran 216
positive ads
est. $59,000
supporting Skip Ogle
R
ran 43
negative ads
est. $14,100
targeting Matt Schaefer
R
Matt Schaefer
R
DONORS
Empower Texans
$157,800
Accountability First
$13,300
Mr. Rex Gore
$10,000
Mr. Michael C. Olcott
$9,000
Scott Turner Campaign
$7,750
Texans for Lawsuit Reform
$5,162
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 29
positive ads
est. $10,300
supporting Matt Schaefer
R
HOUSE DISTRICT 059
J.D. Sheffield
R
DONORS
Texas Medical Association
$55,000
Texas House Leadership Fund
$50,000
Howard (Gary) Heavin
$25,000
Charles C Butt
$15,000
Atwood K. Sheffield
$10,000
Jay Richard Ray Ii
$7,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 607
positive ads
est. $81,700
supporting J.D. Sheffield
R
HOUSE DISTRICT 043
J.M. Lozano
R
DONORS
Jose M (J M) Lozano Jr
$50,000
Border Health
$5,000
Texas Optometric Association
$5,000
Koch Industries
$2,000
Texans for Victor Carrillo
$2,000
Hispanic Republicans of Texas
$1,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as January
15, 2014.
ran 326
positive ads
est. $79,200
supporting J.M. Lozano
R
HOUSE DISTRICT 115
Bennett Ratliff
R
DONORS
Charles C Butt
$177,500
Bennett Ratliff
$50,000
Texas House Leadership Fund
$50,000
Bill Ratliff for State Senate
$20,000
Texas Medical Association
$11,100
Charlie Geren Campaign
$10,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 85
mixed ads
est. $76,400
targeting Matt Rinaldi
R
HOUSE DISTRICT 076
Cesar Blanco
D
DONORS
Texans for Insurance Reform
$101,100
Texas Association of Consumer Lawyers
$84,400
Mostyn Law Firm
$15,000
Friends of Pete Gallego
$10,000
William Austin (Austin) Ligon
$10,000
Plaza Business Park Enterprises Llc
$7,494
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as May
19, 2014.
ran 74
positive ads
est. $29,600
supporting Cesar Blanco
D
Naomi Gonzalez
D
DONORS
Texans for Lawsuit Reform
$55,200
Texans for Education Reform
$25,000
Woody L (W L) Hunt
$7,500
Associated General Contractors of Texas
$6,000
Amigos of Dee Margo
$5,000
Paul L Foster
$5,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 96
positive ads
est. $9,120
supporting Naomi Gonzalez
D
HOUSE DISTRICT 121
Joe Straus
R
DONORS
Joseph R (Joe) Straus Iii Campaign Cmte
$540,000
Curtis W Mewbourne
$50,800
AT&T
$50,000
Blackridge
$50,000
Salem A Abraham
$30,000
Usaa
$30,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as February
24, 2014.
ran 39
positive ads
est. $30,200
supporting Joe Straus
R
Agriculture commissioner
$586,200
Eric Opiela
R
DONORS
Eric C Opiela
$1.5 million
Mr. Kyle McAlister
$2,600
Mrs. Deanne Williams
$2,600
Mr. William Bergman
$2,500
Mr. Rickie Davidson
$2,500
Mr. Tom Jambers
$2,500
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as February
24, 2014.
ran 924
positive ads
est. $586,200
supporting Eric Opiela
R
Supreme court judge
$187,900
Jeff Brown
R
DONORS
Andrews, Kurth
$26,500
Texas Oil, Gas Association
$25,000
Vinson, Elkins
$25,000
Texans for Lawsuit Reform
$24,300
Texas Association of Realtors
$20,000
Bracewell, Giuliani
$17,500
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as February
24, 2014.
ran 771
positive ads
est. $187,900
supporting Jeff Brown
R
Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?