Twice the gift, twice the investigations
46%
of $10,000 goal
Thanks to a generous Center board member, your gift will be matched dollar for dollar up to $10,000 from now through Thanksgiving (Nov 27, 2014). Join 43 readers in supporting independent, nonprofit investigative journalism.

Oregon

U.S. Senate State-level Ballot measures
current through October 27, 2014 — updates Thursdays
includes preliminary data for most recent week
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$1.7 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
60 cents
per eligible voter
4,453
times ads ran
$181,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$1.6 million
$181,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Kitzhaber 
D
DONORS
est. total $1 million
Unitemized Donations
$83,100
Electrical Workers Local 48
$60,000
Oregon Health Care Association
$60,000
Afscme Oregon Council 75
$50,000
Cow Creek Band of Umpqua Tribe Of Indians
$50,000
Laborers International Union of North America / Liuna
$50,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as November 1, 2014.
ran 124
mixed ads
$44,200
targeting Dennis Richardson 
R

200
negative
$68,200
targeting Dennis Richardson 
R

1,938
positive
$634,200
supporting John Kitzhaber 
D

869
positive
$268,100
supporting Dennis Richardson 
R

Dennis Richardson 
R
DONORS
est. total $435,700
Seneca Sustainable Energy
$200,000
Unitemized Donations
$96,600
Freres Lumber
$50,000
Jody J Jones
$33,300
Rebecca L Jones
$33,300
Kathleen W Jones-Mccann
$33,300
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as November 1, 2014.
ran 125
negative ads
$56,600
targeting John Kitzhaber 
D

762
positive
$379,200
supporting Dennis Richardson 
R

Too Extreme for Oregon Committee
ran 287
negative ads
est. $153,300
targeting Dennis Richardson 
R

Everytown for Gun Safety Action Fund
ran nine
positive ads
est. $9,590
supporting John Kitzhaber 
D

State representative
$65,400
$181,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 042
Teddy Keizer 
D
DONORS
Philip Keizer Jr
$82,000
Ted Keizer
$61,100
Ted E Keizer
$42,000
Unitemized Donations
$24,800
Danton Wagner
$18,500
Nathaniel Applefield
$6,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran 51
positive ads
est. $33,100
supporting Teddy Keizer 
D
HOUSE DISTRICT 051
Shemia Fagan 
D
DONORS
Oregon Trial Lawyers Association
$10,000
Oregon House Democratic Campaign Cmte
$9,410
Oregon State Fire Fighters Council
$5,000
Electrical Workers Local 48
$4,500
Unitemized Donations
$3,035
Federation of Teachers Oregon
$2,500
Three other donors gave $2,500.
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran 33
mixed ads
est. $18,600
targeting Jodi Bailey 
R

HOUSE DISTRICT 040
Brent Barton 
D
DONORS
Oregon Association of Hospitals, Health Systems
$2,000
Oregon Health Care Association
$2,000
Oregon Restaurant Association
$1,502
Electrical Workers Local 48
$1,500
Oregon Credit Union League
$1,500
Oregon Nurses Association
$1,500
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran 24
negative ads
est. $13,600
targeting Steve Newgard 
R

State senator
$18,700
$181,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 015
Chuck Riley 
D
DONORS
Unitemized Donations
$6,685
Oregon Senate Democratic Campaign Cmte
$1,659
Food, Commercial Workers Local 555
$1,000
Walter L Gorman
$1,000
Candice Carr
$500
Federation of Teachers Oregon
$500
Four other donors gave $500.
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran 28
negative ads
est. $16,600
targeting Bruce Starr 
R

Bruce Starr 
R
DONORS
est. total $2,060
Oregon Senate Republican Leadership Fund
$8,521
Associated General Contractors Oregon-Columbia Chapter
$8,000
Kroger Co
$5,000
Oregon Concrete, Aggregate Producers Association
$5,000
Eli Lilly, Co
$4,500
Associated Oregon Industries
$4,000
One other donor gave $4,000.
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran two
negative ads
$1,600
targeting Chuck Riley 
D

one
positive
$460
supporting Bruce Starr 
R

current through October 27, 2014 — updates Thursdays
includes preliminary data for most recent week
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$10.7 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$3.81
per eligible voter
16,400
times ads ran
$1.5 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
92: Label GMOs
$7.2 million
$1.5 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on 92 Coalition
ran 4,765
TV ads
est. $4.4 million
advocating for No
Vote Yes on Measure 92
ran 4,882
TV ads
est. $2.8 million
advocating for Yes
90: Create top-two primary
$2 million
$1.5 million election Jan. 2014 Nov. Jan. 2014 Nov.
Vote Yes on 90 Campaign Committee
ran 3,058
TV ads
est. $1.5 million
advocating for Yes
Protect Our Vote
ran 745
TV ads
est. $393,800
advocating for No
Open Primaries
ran 353
TV ads
est. $158,200
advocating for Yes
91: Legalize recreational marijuana
$1.5 million
$1.5 million election Jan. 2014 Nov. Jan. 2014 Nov.
Yes on 91 Campaign
ran 2,601
TV ads
est. $1.5 million
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?