Arizona
current through October 27, 2014 — updates Thursdays
includes preliminary data for most recent week
includes preliminary data for most recent week
$25.2 million
$5.81
per eligible voter
34,900
times ads ran
Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.
Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:
- Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
- No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
- Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
- No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
- Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.
Have more questions? Try this FAQ »
closeGovernor
$17.2 million
Doug Ducey
R
DONORS
est. total $5.4 million
Douglas A Ducey
$3 million
Eric J Crown
$7,588
Molly M Assenmacher
$6,000
William R Assenmacher
$6,000
Michael J Bidwill
$6,000
Stephen Evans
$6,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as September
25, 2014.
ran 1,043
mixed ads
$779,500
targeting Fred DuVal
D
712
negative
$530,900
targeting Fred DuVal
D
341
negative
$219,000
targeting Christine Jones
R
5,324
positive
$3.8 million
supporting Doug Ducey
R
Christine Jones
R
DONORS
Christine N Jones
$5.4 million
Gary Jones
$5,025
Harvey B Mackay
$4,000
Edward J Robson
$4,000
Michelle Robson
$4,000
Bruce Gilleland
$2,375
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 4,178
positive ads
est. $2.8 million
supporting Christine Jones
R
ran 3,342
negative ads
est. $2 million
targeting Fred DuVal
D
Fred DuVal
D
DONORS
est. total $1.9 million
Arizona Democratic Party
$82,000
Jennifer A Hecker DuVal
$29,400
Fred DuVal
$28,600
Julie A Hecker
$28,500
Carol D Whiteman
$25,000
Lawrence M Hecker
$14,500
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 1,428
mixed ads
$874,000
targeting Doug Ducey
R
1,712
positive
$1.1 million
supporting Fred DuVal
D
est. total $1.3 million
ran 384
negative ads
$681,600
targeting Fred DuVal
D
529
positive
$615,800
supporting Doug Ducey
R
est. total $836,100
ran 403
mixed ads
$461,900
targeting Doug Ducey
R
450
negative
$374,300
targeting Doug Ducey
R
ran 855
negative ads
est. $651,800
targeting Doug Ducey
R
est. total $603,700
ran 118
negative ads
$346,400
targeting Fred DuVal
D
144
negative
$153,900
targeting Christine Jones
R
89
negative
$103,500
targeting Scott Smith
R
Andrew Thomas
R
DONORS
Public Fund
$753,600
Unitemized Donations
$1,521
Andrew P. Thomas
$585
Andrew P. Thomas
$500
James De Caire
$160
Carolee Devere
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August
22, 2014.
ran 828
positive ads
est. $431,100
supporting Andrew Thomas
R
Scott Smith
R
DONORS
Scott Smith
$300,000
Fredric Allen
$6,000
R J Ames
$6,000
Drew M Brown
$6,000
Lisa Carman
$6,000
Roger Carman
$6,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 843
positive ads
est. $404,500
supporting Scott Smith
R
ran 521
negative ads
est. $316,200
targeting Fred DuVal
D
Ken Bennett
R
DONORS
Public Fund
$753,600
Unitemized Donations
$290
Ken Bennett
$174
Jeff Anderson
$160
Sardar Babar
$160
Shirley Bachman
$160
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as September
25, 2014.
ran 234
positive ads
est. $171,600
supporting Ken Bennett
R
ran 38
mixed ads
est. $143,700
targeting Doug Ducey
R
ran 187
negative ads
est. $108,600
targeting Scott Smith
R
ran 130
negative ads
est. $101,700
targeting Scott Smith
R
ran 52
mixed ads
est. $20,500
targeting Christine Jones
Doug Ducey
R
Doug Ducey
R
Attorney general
$5.3 million
Felecia Rotellini
D
DONORS
est. total $1.2 million
Food, Commercial Workers Local 99
$9,120
Phoenix Fire Fighters Local 493
$9,120
Felecia Ann Rotellini
$8,734
Arizona List
$6,000
James D Armstrong
$4,912
Stephen Barnes
$4,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as January
31, 2014.
ran 966
mixed ads
$659,500
targeting Mark Brnovich
R
667
positive
$484,400
supporting Felecia Rotellini
D
50
positive
$69,300
supporting Felicia Rotellini
D
ran 793
negative ads
est. $1 million
targeting Mark Brnovich
R
Mark Brnovich
R
DONORS
Arizona Automobile Dealers Association
$4,000
Michael J Bidwill
$4,000
Nancy Bidwill
$4,000
William Bidwill
$4,000
Jack Biltis
$4,000
Mark K Briggs
$4,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 978
positive ads
est. $596,000
supporting Mark Brnovich
R
est. total $520,800
ran 367
negative ads
$459,400
targeting Mark Brnovich
R
26
positive
$61,400
supporting Felicia Rotellini
D
Tom Horne
R
DONORS
Christine H Newman
$300,900
Jerry E Simms
$6,000
Serena Simms
$6,000
Dennis Wilenchik
$4,940
Thomas Horne
$4,253
Steve Berman
$4,000
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as September
25, 2014.
ran 1,156
mixed ads
est. $512,700
targeting Mark Brnovich
R
ran 605
mixed ads
est. $473,100
targeting Felecia Rotellini
D
est. total $419,000
ran 476
negative ads
$347,400
targeting Felecia Rotellini
D
89
negative
$71,600
targeting Felicia Rotellini
D
ran 215
mixed ads
est. $52,500
targeting Tom Horne
R
Corporation commissioner
$1.9 million
est. total $1.9 million
ran 68
mixed ads
$86,600
targeting Sandra Kennedy
D
809
negative
$793,700
targeting Sandra Kennedy
D
1,839
negative
$1.1 million
targeting Vernon Parker
R
Secretary of state
$457,500
ran 150
positive ads
est. $203,300
supporting Michele Reagan
R
Michele Reagan
R
DONORS
Donna Reagan
$57,000
David G Gulino
$37,800
Michael J Reagan
$15,000
Pinnacle West
$5,560
Paul Sexson
$2,750
Beer, Wine Distributors of Arizona
$2,424
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 287
positive ads
est. $188,700
supporting Michele Reagan
R
ran 37
negative ads
est. $52,500
targeting Terry Goddard
D
Terry Goddard
D
DONORS
Public Fund
$488,200
Unitemized Donations
$1,270
Terry Goddard
$626
Monica Goddard
$162
Allan Affeldt
$160
Doug Allsworth
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 11
mixed ads
est. $13,000
targeting Michele Reagan
R
Superintendent
$291,100
David Garcia
D
DONORS
est. total $232,200
Arizona Education Association
$9,120
Planned Parenthood of Central, Northern Arizona
$9,120
Sharon Hendrickson
$6,000
David R Garcia
$5,762
Brendan McEvoy
$5,500
Zach Rawlings
$5,362
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 255
mixed ads
$168,300
targeting Diane Douglas
R
78
negative
$32,100
targeting Diane Douglas
R
76
positive
$31,700
supporting David Garcia
D
ran 37
mixed ads
est. $51,200
targeting Diane Douglas
R
Diane Douglas
R
DONORS
Public Fund
$244,100
Unitemized Donations
$6,317
Ray Malnar, Wife
$234
Elizabeth J Alcorn
$170
Nancy Bennett
$160
Mark Boone
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 40
positive ads
est. $7,720
supporting Diane Douglas
R
State senator
$33,900
SENATE DISTRICT 025
ran 23
mixed ads
est. $12,900
targeting Ralph Heap
R
SENATE DISTRICT 023
ran 24
mixed ads
est. $12,600
targeting John Kavanagh
R
SENATE DISTRICT 003
Salomon Baldenegro
D
DONORS
Public Fund
$22,900
Unitemized Donations
$1,259
Salomon F. Baldenegro
$535
Malea Chavez
$160
Andrea D Dalessandro
$160
William Fisher
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August
22, 2014.
ran 21
positive ads
est. $8,470
supporting Salomon Baldenegro
D
State representative
$1,140
HOUSE DISTRICT 002
John Christopher Ackerley
R
DONORS
Public Fund
$38,100
Peter J Davis Jr
$160
Kathryn Kohler
$100
Thomas F Purdon
$100
Unitemized Donations
$70
Martha Yamamoto
$55
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September
25, 2014.
ran 12
positive ads
est. $1,140
supporting John Christopher Ackerley
R
current through October 27, 2014 — updates Thursdays
includes preliminary data for most recent week
includes preliminary data for most recent week
$35,800
1 cent
per eligible voter
19
times ads ran
Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.
Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:
- Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
- No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
- Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
- No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
- Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.
Have more questions? Try this FAQ »
close$35,800
Yes on 480
ran 19
TV ads
est. $35,800
advocating for Yes
Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?