Vimeo Audience Development Program

Resources for crowdfunded and festival-premiered filmmakers

The Audience Development Program offers financial support to creators of all levels and genres who are selling their work online directly to their audiences. The program includes Vimeo PRO grants and resources to market crowdfunded film projects and festival-premiere titles. We want people to see your amazing work!

We're looking to support distribution-ready titles that meet one (or both!) of the following criteria:

+ Over $10,000 raised on one of the following crowdfunding platforms in 2013 or 2014:
Kickstarter, Indiegogo, or Seed & Spark

+ Premiered at one of the following film festivals in 2014:

  • Berlin International Film Festival
  • Cannes International Film Festival
  • Edinburgh International Film Festival
  • Fantastic Fest
  • Full Frame Documentary Film Festival
  • Hot Docs
  • International Documentary Film Festival Amsterdam
  • International FIlm Festival Rotterdam
  • LA Film Fest
  • Locarno International Film Festival
  • New York Film Festival
  • San Francisco International Film Festival
  • Sheffield Doc/Fest
  • Sundance Film Festival
  • SXSW Film Festival
  • Telluride Film Festival
  • Toronto International Film Festival
  • Tribeca Film Festival
  • True/False Film Fest
  • Venice International Film Festival

For those who meet either requirement, the Audience Development Program offers:

+ One free year of Vimeo PRO in exchange for distribution on Vimeo On Demand. Current Vimeo PRO members will have their membership extended.

For those who meet either requirement and are selected by our Curation team, the Audience Development program offers:

+ Financial + Accessibility Support for marketing, creation of a promotional website, as well as captioning and subtitling of your title in exchange for an exclusive window on Vimeo on Demand. This offer of funding is subject to additional terms and conditions.

All films must comply with Vimeo's Terms of Service.

If the resources from the program would be helpful to you, and your work meets the criteria, we encourage you to read the applicable Crowdfunded Films and Festival FAQ and apply below.

Apply to the Audience Development Program

Please log in to submit your application.

Why just crowdfunded titles? My family and friends supported my work — am I eligible?

Right now the focus of the Audience Development Program is titles emerging from crowdfunding platforms, but we hope you still consider Vimeo On Demand for distributing your work. Learn more about selling your work through Vimeo On Demand

I raised some money on crowdfunding platforms and some through Facebook and self-financing. Can I be considered if I’ve raised over $10,000 in total?

Please let us know the details of your financing when you submit your work.

My title is not quite ready yet! Can I still be considered?

We are primarily interested in projects that are ready for distribution. Please feel free to apply to the program when you reach that stage.

I already have Vimeo PRO — what do I get out of this?

In that case, your NEXT year of Vimeo PRO is on us. Just send us your account info and we’ll add another year of PRO to your account.

Is there a deadline for submissions?

Indeed. It is Dec 31, 2014.

I already have ideas for marketing my film, can I share them with you?

Yes, please! We want to hear your thoughts and we are open to contributing funds for more than what’s listed above, so we encourage you to let us know about your marketing plans.

Can I fulfill my crowdfunded backers who get to rent/download my film for free?

Yes! You have up to 100 codes at 100%-off available to you with your Vimeo On Demand page. Up to 1,000 redemptions can be applied with these codes. For example, you can create one code capped at 1,000 uses, or 100 unique one-time-use codes, OR anything in between! If you need more a code fulfillment more than 100 codes, please reach out to us at crowdfunding@vimeo.com to request them.

Follow these steps to generate 100%-off codes:

  • Go to the Advanced tab in your VOD Settings.
  • Scroll down to the Do you want to offer promo codes? section and click Create New Code.
  • Enter a unique code of your choice, and the number of times this code can be redeemed.
  • Click Add.
  • After the page reloads, scroll back down to review your new promo code. Note that the Enabled box is checked — this means the code is ready to be used.
  • To add another code, click + Add another promo code.
  • Enter a second unique code, along with the number of times it can be redeemed. Remember to click Add when you’re finished!

How do I raise money for my project on a crowdfunding site?

You can check out kickstarter.com, indiegogo.com, or seedandspark.com for details on how to raise money for your film or video project.

My title is going on iTunes, Netflix, Amazon, or another digital distribution platform soon — am I still eligible?

You are still eligible for the free Vimeo PRO membership if you distribute your film on Vimeo On Demand!

My film is already in the festival circuit. Can I be considered?

Absolutely!

What is the exclusive window?

30 days.

Do you accept series as well as feature films?

Yes, series titles are totally welcome.

Wait, if my title was accepted in one of the 20 festivals listed above, I get one free year of Vimeo PRO?

Yes, that is correct.

Cool! What does Vimeo PRO give me?

It means you don’t have to pay $199 to use Vimeo On Demand AND you get all the amazing benefits of Vimeo PRO.

I already have Vimeo PRO — what do I get out of this?

In that case, your NEXT year of Vimeo PRO is on us. Just send us your account info and we’ll add another year of PRO to your account.

Ok, so I get free PRO, what do I owe you?

All that we ask is that you use Vimeo On Demand to distribute your film festival title.

What if my film was bought during/after the festival, or I already have contractual obligations to release my title elsewhere — can I still accept this gift?

You mean your title will be released somewhere else before you put it on Vimeo On Demand? Not a problem! We just ask that you put it on Vimeo On Demand at some point in the future. Preferably during the year of your premiere!

My title is going on iTunes, Netflix, Amazon, or another digital distribution platform soon — am I still eligible?

Yes, we will still give you Vimeo PRO — we want your film on our platform!

If I’m willing to give Vimeo an exclusive window, is there more you can offer?

Glad you asked! If you are interested in giving Vimeo an exclusive window, please send a note to funding@vimeo.com and we're happy to discuss the possibilities with you.