The Apprentice 2014: Alan Sugar 'gets rid of the no-hopers' with triple elimination
Team Tenacity took a battering after their 'Fat Daddy's Fitness Hell' video failed to win them hits
Wednesday 29 October 2014
Lord Alan Sugar was merciless this week pointing his stubby little finger at all of the hapless contestants brought into the boardroom to account for their failure: one, two, three.
The business mogul, described by this week’s failed project manager Ella Jade Bitton as “Jekyll and Hyde”, showed his ruthless side in his assessment of team Tenacity who failed this week’s task to create a viral video for Buzzfeed.
Former hypnotherapist and Goldman Sachs employee Sarah Dales (who told the girls to wear skirts and high heels in episode one) bore the brunt of Lord Alan’s wrath.
Having concluded that “the whole team had it in for her” Lord Sugar told Sarah: “Sarah, there is no smoke without fire…people don’t have much confidence in you, I’m wondering why I should have confidence in you as a business partner. Sarah, you’re fired.”
Steven Ugoalah – who hit the headlines for unusual bathing habits (he washes his face and feet in vinegar) – was the first to go, with Lord Sugar describing the Canadian social worker as “a lost cause”.
The Apprentice Ep 4 - Ella Jade is Fired
Project manager Ella Jade fought hard to stay in the competition, even repeatedly interrupting Lord Alan after she had been fired.
He said to her: “I’ve got to get on with this process, with the candidates, some very, very good candidates, that are left. Let’s get rid of the no-hopers…Don’t waste my time.”
The Apprentice candidate Steven Ugoalah
Winning team Summit were sent to Iceland’s Blue Lagoon to bathe in the volcanic waters. They managed to achieve 3,532 hits on their video for BuzzFeed (a cream pie eating challenge), beating Tenacity by a narrow margin of just 200 views.
Summit's cream pie eating challenge video won more hits on YouTube than the other team's
Tenacity’s efforts (a fitness video for overweight fathers titled “Fat Daddy’s Fitness Hell”) were branded “cruel” by Karren Brady.
Just 12 of the initial 20 wannabe apprentices remain.
Will explain back story to fictional kingdom Westeros
musicReview: Culture Club performs live for first time in 12 years
Children's bookseller wins The Independent's new author search
Arts & Ents blogs
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 It's not hard to see why Palawan was voted the best island in the world
- 3 Hugh Jackman skin cancer: Actor treated for basal cell carcinoma on his nose for third time in under a year
- 4 Elizabeth Norment dead: House of Cards actress honoured by Kevin Spacey after she dies aged 61
- 5 Sex with more than 20 women 'reduces risk of prostate cancer'
-
Interstellar review: Christopher Nolan's new blockbuster is a true epic
-
This is what a film sex scene actually looks like on set (mostly awkward)
-
Cumberbacklash: Benedict Cumberbatch as Doctor Strange angers Marvel fans
-
American Horror Story, Massacres and Matinees, review: Twisted yet weirdly compelling with hints of Glee
-
Downton Abbey season 5 episode 6 - review: Thomas and Lady Edith show sad signs of the times
-
Pope Francis declares evolution and Big Bang theory are real and God isn't 'a magician with a magic wand'
-
Huge surge in Ukip support after EU funding row, according to new poll
-
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
-
Nigel Farage: 'There’s nothing wrong with white people blacking up'
-
Tony Blair 'says Ed Miliband will lose 2015 general election'
-
Single mother-of-five made homeless by benefits cap turns to Supreme Court over Westminster Council's attempts at 'social cleansing'
Follow Simon Calder's journey in Cuba
As winter takes hold in Britain, sunny days and warm nights await in the Cuba.
Playing a strong hand
How mobile technology has changed the instant trading game
i100: A single mother on benefits who became one of the world's most successful authors
11 rags-to-riches underdog success stories
Made of London Series
England’s most-capped player tells 50 lucky Evening Standard readers at The Counting House that Stuart Lancaster can lead his team to World Cup glory next year.
From medieval to ultramodern
Mons is embracing the future as it prepares for its role as next year’s European Capital of Culture, but it’s also steeped in intriguing history. Philip Sweeney explores its two sides
Lines Ruled
Lines ruled at New York Fashion Week as highlighter stripes took centre stage. Emma McCarthy gets next season’s look now.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.