The marketing solutions group for the Dallas Morning News
“Content outperforms advertising in terms of engagement…but relevant content programmed strategically with your advertising makes your advertising work harder for you.” Kraft says it gets 1.1 billion impressions and four times better return on investment through content marketing than advertising. Ms. Fleischer, the Content Marketing Institute’s “Content Marketer of the Year” for 2014, said one […]
Facebook users hiding ads will now be asked for feedback as part of an on-going effort to reduce ineffective and annoying advertising. Facebook is trying to improve ad quality by limiting the reach of ads that more users “hide” from their news feeds. Additionally, the social network announced on Thursday that users will now be […]
Find out what big brands are doing with social now that the days of free organic exposure are over. Social platforms becoming paid media channels is not only changing how brands and agencies allocate spend but how they organize their companies. Read more from the source: Digiday
Once it was the remote control that changed the advertising world… now it’s streaming video, social media, mobile phones and programmatic advertising. These game-changing innovations are all a result of consumers taking back control of their media consumption. Read more from the source: Digiday
Dallas Morning News’ luxury lifestyle publication FD magazine gets a new publisher with credentials from The Wall Street Journal and Modern Luxury. Lindsay Jacaman has been named group publisher of FD, formerly FD Luxe, The Dallas Morning News‘ flagship luxury magazine, as well as FD Love, the newspaper’s new bi-annual wedding edition, and the Design […]
Social media marketers experiment with new strategies to measure the response of their audience online. Social media measurement is growing up fast. “Likes and followers, that’s kind of the thing of the past,”… “Its value is diminished, and brand marketers are having a hard time connecting it with their business metrics.” Read more from […]
This clever infographic traces the rise of digital display advertising. Native ads deliver more than 4 times higher expansion rate or CTR than static mobile banners, and more than 12 times that of desktop banner ads and other mobile findings. Sponsor content by Celtra Read more from the source: Digiday
With all the hype, it’s hard to tell what really works in the digital space. It’s time to dispel some marketing myths. As the advertising world tries to come to grips with digital, a series of myths and stereotypes has sprung up around the transition. Read more from the source: Digiday
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution […]
As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking […]
