MONEY

Big-Time Authors Auction Off Naming Rights for Charity

Book with cover with woman with mask and question mark over face
MONEY (photo illustration)—iStock (book); Joseph Desire Court/DEA/A. DAGLI ORTI/Getty Images (cover)

You can be the next ‘Girl With a Pearl Earring’ for $10,000, thanks to writers selling character names—but no, it's not for personal gain.

Tracy Chevalier, author of the 1999 novel-cum-Scarlett-Johansson-flick Girl With a Pearl Earring, is one of seventeen authors auctioning off character names for upcoming novels—not to pay for giant-mansion-hiding hedges—but to fund therapy for survivors of torture living in the U.K.

Other authors participating include Margaret Atwood, Ken Follett, Julian Barnes, Pat Barker, Ian McEwan, Robert Harris, Will Self, and Zadie Smith.

The November 20 auction is for books in the works (so no, you can’t actually be Johan Vermeer’s fictional servant this time) and you can start bidding today.

Chevalier says she auctioned off the name of a minor character in a book for £800 (about $1,300) last year but would require a bigger donation—to the tune of $10,000— for a main character.

No matter how generous the donation, however, it’s important your name isn’t already famous for other reasons. “It’s not going to work if you’re Bill Gates,” Chevalier says.

This isn’t the first time authors have used a similar stunt for charity: Stephen King, John Grisham, Dave Eggers, and Game of Thrones author George RR Martin have all done the same for causes including a wolf sanctuary and food charity.

The Kardashians did not respond to requests for comment on how much it would cost to star in the next edition of gaming app Kim Kardashian: Hollywood.

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