![dek](https://webarchive.library.unt.edu/dentonfracking/20141030065437im_/http://img.timeinc.net/time/2009/time_100_walkup/t_pain.jpg)
AGE: 23
OCCUPATION: Musician, producer
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: He championed the use of Auto-Tune, the pitch-manipulation software that makes singers sound like robots with a nasal drip. Now it's a staple of hip-hop and R&B singles.
CON: The Auto-Tune sound long ago lapped the point of self-parody.