English: Sergeant Major rank insignia for the United States Marine Corps. (Photo credit: Wikipedia)

MUST HEAR! check this link, and listen !

Oil Executive: Military-Style ‘Psy Ops’ Experience Applied

“CNBC has obtained audiotapes of the event, on which one presenter can be heard recommending that his colleagues download a copy of the Army and Marine Corps counterinsurgency manual.  That’s because, he said, the opposition facing the industry is an “insurgency.”

In a session entitled “Designing a Media Relations Strategy To Overcome Concerns Surrounding Hydraulic Fracturing,” Range Resources communications director Matt Pitzarella spoke about “overcoming stakeholder concerns” about the fracking process.

“We have several former psy ops folks that work for us at Range because they’re very comfortable in dealing with localized issues and local governments,” Pitzarella said. “Really all they do is spend most of their time helping folks develop local ordinances and things like that. But very much having that understanding of psy ops in the Army and in the Middle East has applied very helpfully here for us in Pennsylvania.”

AND – for your reading pleasure:  the publicly available PDF  FM 3-24/MCWP 3-33.5   – from the Introduction:

“This is a game of wits and will. You’ve got to be learning and adapting constantly to survive.
General Peter J. Schoomaker, USA, 2004″ 

Read especially –  Appendix A – A Guide for Action