Sir Richard Branson attended the Virgin America Dallas Love Field Launch Celebration at the House of Blues in Dallas on Oct. 13. (Michael Buckner/Getty Images)
Virgin America today launched its four daily nonstop flights between Dallas Love Field and New York’s LaGuardia Airport with a fare sale.
Virgin America‘s “Go Nonstop to the Big Apple” sale offers fares starting at $89 one way for seats in the main cabin when bought 21 days in advance.
John Macleod, Virgin America’s senior vice president of planning and sales, said the airline has had “a great response” so far to its low introductory fares. That shows “travelers are ready for more fare and product competition at LaGuardia, particularly on this key business route to Dallas Love Field,” he said in a statement.
On Oct. 13, the California-based airline shifted its service from the Dallas/Fort Worth International Airport to Love Field as flying restrictions lifted at the smaller, city-owned airport for the first time in about 35 years. It began offering nonstop service between Love Field and Los Angeles, San Francisco and Washington Reagan National airports.
By late April, Virgin America will fly 18 daily flights from Love Field, compared with six daily flights it offered from D/FW Airport.
Virgin America’s Love Field-LaGuardia schedule
Virgin America is be the only carrier on the Love Field-to-LaGuardia route to offer three classes of service (first class, main cabin select and economy class) as well as fleet-wide WiFi service, power outlets at each seat, confirmed seating, touch-screen seatback entertainment and a full-service food menu.