In spatial terms, where are the future and past located? The answer seems to depend on one’s language, one’s cultural values, and even one’s age. Read More
A team of researchers crammed themselves into a classroom in Japan. They passed out art supplies to the students and said, “Draw a landscape with a horizon.” On the other side of the world, the same scene played out in a Canadian classroom. Later, the researchers closely examined one detail—the placement of the horizon line. Why? Read More
In some places, people talk about musical notes as being high or low, as in “Minnie Riperton could really hit the high notes.” In other places, people use a horizontal metaphor instead of a vertical one, talking about musical notes as being thick or thin. Are these spatial metaphors for musical pitch learned or innate? Read More
In the United States, southern and western states are said to be “honor cultures” in which people are especially courteous but also quick to avenge a social insult. People living in honor states kill themselves at an unusually high rate. Might there be a connection? Read More
What is the suicide rate in Bolivia? Indonesia? Kenya? No one knows because government officials in those countries don’t report official suicide statistics. The lack of reporting is unfortunate because suicidal behavior is a public health problem in some countries. When official statistics are unavailable, is it possible to estimate the suicide rate? Read More
A team of international researchers says people using a foreign language are more likely to make utilitarian decisions when faced with a moral dilemma. What does this mean for people who work at the U.N. or multinational corporations? Read More
If you lose your wallet, camera, cell phone or anything else of value, you stand a much better chance of recovering the item in Tokyo than in New York City. Read More
Many older people have probably lost a step when it comes to certain cognitive functions, but they can take solace in the fact that they’re wiser now—wiser than they used to be and wiser than the typical young person. Right? Well, maybe. It apparently depends a great deal on where you live. Read More
Companies frequently use the results of personality tests when making hiring decisions. Is it possible to predict employee tardiness on the basis of personality test scores? Read More
Picture yourself at a casino in Las Vegas, on the hunt for a new game of chance. You come across a table with a huge sign overhead, “The Big Payoff.” In this game, a player puts $100 on the table and a mechanical device flips a coin. If the coin comes up heads, you forfeit your bet. If the coin comes up tails, you walk away $150 richer. Would you take the bet? Read More
Imagine yourself acting in a way that contradicts one of your most cherished inner beliefs. You get an abortion, even though you think abortion is immoral. Or you cheat on your spouse, even though you believe marital infidelity is a sin. Read More
Indian-American kids have dominated the Scripps National Spelling Bee since 1999, winning 11 of 15 competitions and the last six in a row. What’s going on? Why do Indian-Americans consistently win spelling contests at the national level? Read More
Do you want to live in a place where people can sing or kiss or even curse in a public park or train station? If so, then you should consider Estonia or Hungary but cross Pakistan and Singapore off your list. Read More
Try to recall a time when you were the center of attention. When you graduated from high school, for instance, or did something really embarrassing. When you picture that scene in your mind’s eye, whose perspective do you adopt? Do you imagine the scene from your original point of view or from the perspective of an observer? For many people, the answer depends in part Read More
Gendered rules of language have multifarious effects on cognition — and they usually go unnoticed. Focusing on grammatical gender, this post explores the fascinating and always mysterious relationship between language and thought. Read More
Picture yourself in a foreign city, walking along with a guidebook in one hand and city maps in the other. If misfortune came your way, if you stumbled and dropped everything, where would you be most likely to receive help from a passerby? Budapest? New York? Bangkok? Rio de Janeiro? Stockholm? Read More
Most of us have heard someone say, “How should I know if I’ve seen the guy before? They all look alike to me.” We’re inclined to think the clueless person is a bigot, but might there be some truth to the idea? Read More
We all have our pet theories about why people do bad things. Most interesting to me, though, is the fact that our pet theories depend, in part, on where we were born. Read More
Imagine yourself sitting alone in a dark room. Suspended on the wall is an illuminated rod, spinning lazily on its axis. Surrounding the rod is a rectangular frame, also illuminated, that tilts to one side. If you were instructed to adjust the rod so that it pointed straight up and down ... Read More
The Occupy movement protests against economic inequality and the concentration of wealth among an elite few. In Garrison Keillor’s fictional town of Lake Wobegon, “all the women are strong, all the men are good-looking, and all the children are above average.” Surprisingly, the former may have something to do with the latter. Read More
The final installment of an interview with Steven Heine, a leading figure in cross-cultural psychology. A prolific researcher, author, and professor, Heine is constantly hard at work, pursuing the big questions in human behavior. Read More
In the first half of a two-part interview, renowned cross-cultural psychologist Steven Heine discusses his latest research, shares a critique of Western psychology, and tells us why everyone should care about this stuff. Read More
Why are Southerners so polite? In cultures of honor—and the South is one such culture—people are concerned about their reputation for toughness and readiness to avenge insults and slurs. Read More
We tend to think about numbers as existing in space. These spatial associations are shaped by cultural factors to some degree, but can also be tempered by experience in the here and now.
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Picture yourself at a party for UN staffers. People from Brazil, China, and Sweden are rubbing elbows with people from Germany, India, and Morocco. The hostess says, "Let's play a memory game." She asks everyone to sit quietly and look carefully at a large screen, on which she projects—one by one—a series of 10 numerals. Read More
By looking at culturally specific ways of dealing with numbers, we can begin to tease apart which aspects of math, while not transcending humanity, may at least be universal to all cultures. We'll start the exploration simply, the same way many of us learned to deal with numbers: by counting on our hands. Read More
Roger Axtell often traveled abroad in his role as vice-president for worldwide marketing with the Parker Pen Company. After many years on the road and in the air, he wrote an entertaining guide for international business travelers in which he offered advice about punctuality. In New Zealand, for example, "visitors should try to be a bit early." In Panama, "punctuality is held Read More