2014′s Best and Worst Cities for Halloween
It’s that time of year again when everyone gets to play dress-up and devour sweet treats. No, we’re not talking about your company’s annual meeting. Halloween is just around the corner, and no one’s scrimping on costumes — or other holiday costs — this year.
In September, the National Retail Federation released its 2014 “Halloween Consumer Spending Survey.” And the results are freaky, according to the NRF: “More than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday, the most in the survey’s 11-year history.”
This Halloween, the average person will shell out $77.52 — up from $75.03 in 2013 — on holiday-related expenses, including garb, candy, decorations and even greeting cards that are sure to send chills down anyone’s spine. And that’s not the scariest part. Total spending is expected to reach $7.4 billion, putting Halloween on the map as one of the fastest-growing consumer holidays in America.
In the spirit of the spookiest time of the year, WalletHub crunched the numbers to find the best and worst cities to celebrate Halloween. We did so by analyzing 15 key metrics, ranging from crime rates to the number of candy stores per capita. Check out which cities below promise a frighteningly good time.
Main Findings
Overall Rank |
City |
"Entertainment Environment & Safety" Rank |
"Parties & Activities" Rank |
"Weather Forecast for Halloween" Rank |
---|---|---|---|---|
1 | St. Paul, MN | 6 | 8 | 47 |
2 | Minneapolis, MN | 35 | 2 | 44 |
3 | Dallas, TX | 33 | 21 | 19 |
4 | Santa Ana, CA | 1 | 59 | 68 |
5 | Irving, TX | 7 | 77 | 15 |
6 | Garland, TX | 11 | 65 | 26 |
7 | Chandler, AZ | 26 | 70 | 6 |
8 | Denver, CO | 30 | 29 | 32 |
9 | Arlington, TX | 28 | 60 | 12 |
10 | Las Vegas, NV | 76 | 16 | 1 |
11 | Long Beach, CA | 3 | 47 | 57 |
12 | Plano, TX | 20 | 51 | 26 |
13 | Tampa, FL | 56 | 17 | 23 |
14 | Gilbert, AZ | 22 | 82 | 6 |
15 | Honolulu, HI | 48 | 19 | 33 |
16 | Anaheim, CA | 2 | 55 | 57 |
17 | San Diego, CA | 19 | 31 | 48 |
18 | Laredo, TX | 20 | 97 | 4 |
19 | Miami, FL | 53 | 25 | 28 |
20 | Chula Vista, CA | 5 | 48 | 67 |
21 | Chicago, IL | 16 | 46 | 40 |
22 | El Paso, TX | 29 | 90 | 1 |
23 | Madison, WI | 40 | 18 | 49 |
24 | Austin, TX | 67 | 11 | 30 |
25 | San Francisco, CA | 26 | 9 | 84 |
26 | Orlando, FL | 91 | 1 | 37 |
27 | St. Louis, MO | 77 | 4 | 40 |
28 | Raleigh, NC | 65 | 15 | 37 |
29 | Glendale, AZ | 54 | 72 | 6 |
30 | Omaha, NE | 36 | 23 | 52 |
31 | Phoenix, AZ | 49 | 73 | 10 |
32 | New Orleans, LA | 81 | 20 | 12 |
33 | New York, NY | 8 | 30 | 98 |
34 | Irvine, CA | 25 | 34 | 73 |
35 | Riverside, CA | 17 | 43 | 71 |
36 | Aurora, CO | 34 | 68 | 35 |
37 | Fort Worth, TX | 52 | 54 | 20 |
38 | Mesa, AZ | 61 | 71 | 6 |
39 | Houston, TX | 44 | 69 | 18 |
40 | San Jose, CA | 4 | 56 | 84 |
41 | Sacramento, CA | 32 | 10 | 90 |
42 | Milwaukee, WI | 24 | 57 | 44 |
43 | Cincinnati, OH | 69 | 3 | 61 |
44 | Scottsdale, AZ | 98 | 7 | 11 |
45 | Seattle, WA | 31 | 24 | 91 |
46 | Wichita, KS | 73 | 35 | 25 |
47 | Portland, OR | 38 | 14 | 91 |
48 | Los Angeles, CA | 9 | 76 | 72 |
49 | Lincoln, NE | 37 | 40 | 63 |
50 | Pittsburgh, PA | 55 | 6 | 96 |
51 | Jersey City, NJ | 13 | 63 | 81 |
52 | Columbus, OH | 51 | 26 | 75 |
53 | Fresno, CA | 14 | 84 | 66 |
54 | Hialeah, FL | 12 | 99 | 31 |
55 | Tucson, AZ | 83 | 53 | 14 |
56 | Boston, MA | 18 | 49 | 94 |
57 | San Antonio, TX | 60 | 83 | 20 |
58 | Atlanta, GA | 89 | 13 | 34 |
59 | Baton Rouge, LA | 94 | 28 | 20 |
60 | Indianapolis, IN | 93 | 5 | 46 |
61 | Boise, ID | 45 | 36 | 79 |
62 | Philadelphia, PA | 23 | 75 | 80 |
63 | Newark, NJ | 10 | 88 | 81 |
64 | Fremont, CA | 15 | 85 | 88 |
65 | Lubbock, TX | 85 | 27 | 39 |
66 | Colorado Springs, CO | 64 | 78 | 35 |
67 | Henderson, NV | 78 | 93 | 5 |
68 | Oklahoma City, OK | 90 | 38 | 28 |
69 | North Las Vegas, NV | 59 | 100 | 1 |
70 | Norfolk, VA | 58 | 64 | 57 |
71 | Buffalo, NY | 47 | 22 | 100 |
72 | Bakersfield, CA | 42 | 86 | 52 |
73 | San Bernardino, CA | 41 | 80 | 70 |
74 | Virginia Beach, VA | 70 | 44 | 69 |
75 | Richmond, VA | 66 | 58 | 52 |
76 | Louisville, KY | 87 | 32 | 57 |
77 | Washington, DC | 43 | 89 | 51 |
78 | Tulsa, OK | 86 | 42 | 43 |
79 | Reno, NV | 71 | 12 | 97 |
80 | Corpus Christi, TX | 72 | 98 | 16 |
81 | Memphis, TN | 95 | 52 | 24 |
82 | Cleveland, OH | 62 | 39 | 95 |
83 | St. Petersburg, FL | 84 | 91 | 16 |
84 | Baltimore, MD | 50 | 79 | 77 |
85 | Oakland, CA | 46 | 81 | 81 |
86 | Chesapeake, VA | 79 | 67 | 63 |
87 | Lexington, KY | 88 | 33 | 74 |
88 | Fort Wayne, IN | 62 | 66 | 84 |
89 | Albuquerque, NM | 68 | 61 | 76 |
90 | Greensboro, NC | 92 | 40 | 63 |
91 | Kansas City, MO | 100 | 37 | 50 |
92 | Charlotte, NC | 75 | 87 | 52 |
93 | Toledo, OH | 74 | 45 | 93 |
94 | Stockton, CA | 39 | 95 | 84 |
95 | Durham, NC | 82 | 50 | 77 |
96 | Detroit, MI | 56 | 94 | 89 |
97 | Anchorage, AK | 80 | 62 | 99 |
98 | Nashville, TN | 99 | 74 | 52 |
99 | Jacksonville, FL | 97 | 92 | 42 |
100 | Winston-Salem, NC | 96 | 96 | 61 |
Ask The Experts
Halloween is more than just about dressing up in costume. It’s also a big holiday expense for many American households. We’ve asked a panel of experts to share their financial wisdom and strategies for parents and local governments to ensure the safety and health of young trick-or-treaters this year. Click on the experts’ profiles to read their bios and responses to the following key questions:
- How can the process of collecting and allocating Halloween candy be used to teach children about personal finance?
- What are some strategies for celebrating Halloween without breaking the bank?
- What are the biggest Halloween money-wasters?
- What measures should parents take to ensure their kids are safe when trick-or-treating?
- What measures should local authorities take to ensure kids are safe when trick-or-treating?
- What are some healthy treats or nontraditional goodies that kids might actually enjoy?
Methodology
In order to find the most spook-tacular destinations for Halloween celebrants, WalletHub analyzed 100 of the most populated cities in the United States across three key dimensions, which are “Entertainment Environment & Safety,” “Parties & Activities” and “Weather Forecast for Halloween.” The first two dimensions were weighted equally and more heavily than the last, given that weather can vary widely from year to year. We then identified 15 metrics that are relevant to those dimensions. The data set is listed below.
For this particular study, we chose each city according to the size of its population. “City” refers to city proper and excludes surrounding metro areas.
Entertainment Environment & Safety - Total Weight: 5
- Percentage of the Population Age 14 or Younger (as a Proxy for the Number of Potential Trick-or-Treaters): Full Weight
- Percentage of Occupied Housing Units (as a Proxy for All Potential Stops for Trick-or-Treaters): Half Weight
- Population Density: Full Weight
- Walk Score (Walkable Distance in the Neighborhood): Full Weight
- Crime Rate (Neighborhood Security): Full Weight
Parties & Activities - Total Weight: 5
- Average Price Paid per Halloween Party Ticket: Full Weight
- Number of Halloween Costume Stores per Capita: Full Weight
- Number of Candy Stores per Capita: Full Weight
- Number of Movie Theaters per Capita (Where One Could Possibly Enjoy a Horror Fest): Half Weight
- Average Movie Ticket Price: Half Weight
- Number of Bars per Capita: Full Weight
- Number of Amusement Parks: Full Weight
- Acres of Land under Pumpkin Harvest: Half Weight
Note: Averages are based on Halloween events listed on Eventbrite.com as of Oct. 22, 2014, where at least two events were available.
Weather Forecast for Halloween - Total Weight: 2.5
- Difference between the Average Forecasted Temperature for Halloween and Ideal Temperature (75° F): Full Weight
- Forecasted Precipitation for Halloween: Full Weight
Sources: Data used to create these rankings is courtesy of the U.S. Census Bureau, the Federal Bureau of Investigation, the Council for Community and Economic Research, the National Agricultural Statistics Service, AccuWeather, WalkScore, Yelp and Eventbrite.