Web Strategy
A well thought out web marketing strategy requires a clear understanding of your business. At Boston Interactive, we partner with you to draw upon your industry knowledge and our digital experience to successfully align these often conflicting needs. We consider your entire digital ecosystem, focusing on the design and development of your website as well as on how your digital presence utilizes email, social media, search engine optimization (SEO), paid search, mobile and content for a powerful online marketing strategy. This holistic interactive marketing approach ensures you drive more quality web traffic and your new website resonates with your audience.
User Experience
A user experience that is both compelling and engaging is key to strengthen your online marketing brand and build powerful connections with your customers. Through extensive research, evaluation and examination, we craft your website architecture and web design to ensure your users can easily and efficiently navigate your new website for a positive experience with your brand. Our onsite Eye Tracking Lab enables our web marketing team to conduct usability studies that measure the effectiveness of your site prior to launch, allowing us to optimize the user experience and propel your online success.
Web Development
Now more than ever it is paramount to partner with a web marketing firm that can guide you through the maze of technology offerings. Boston Interactive works with you to identify, implement and customize the best technologies to achieve your strategic online marketing goals. We have over 15 years of experience and we are certified on a number of content management systems including Drupal, Wordpress, Kentico, Percussion and Sitecore. Our integration expertise ensures that your third party tools and applications run seamlessly with your new website as your business grows.