How Twitter Ads work

Interested in advertising on Twitter? Get started here.

We want to show you ads that you find interesting and useful. This article provides an overview of how Twitter Ads work, why you see certain ads, your privacy settings and other options.

About Twitter Ads

You may see different kinds of ads on Twitter—Promoted Tweets, Promoted Accounts, and Promoted Trends. These are clearly marked with a "promoted" icon. You can interact with promoted content in much the same way as organic content. If you follow, favorite, or retweet promoted content, your followers may see your name associated with that content.

Why you see certain Twitter Ads

Your interactions on Twitter, the information you provide at registration, and our relationships with ad partners all help make promoted content more relevant for you.

When you use Twitter to follow, tweet, search or interact with Tweets, we may use these actions to tailor Twitter Ads for you. For example, when you search for a specific term, we can show you promoted content related to that topic. We also might tailor ads using your profile information or location, which may be based on your mobile device location (if you've turned on location features) or your IP address. This helps us show you local ads and other ads that you might prefer.

Twitter may also tailor ads based on information that our ad partners provide us, like browser-related information (a browser cookie ID) or a scrambled, unreadable email address (a hash). This helps Twitter display ads about things you've already shown interest in from brands and businesses that you may like. For example, if you've already visited the website of a flower shop, or signed up for their newsletter, you might see an ad on Twitter from that flower shop. We don't share your private, personal information with advertisers to make this happen. Learn more.

It's up to you

We are committed to offering you meaningful privacy choices. If you'd rather not see promoted content based on information that our ad partners provide us (like the browser cookie ID or email hash), there are several ways to turn off this feature:

  • Uncheck the box in your Twitter account settings that says, "Tailor ads based on information shared by ad partners," and Twitter will not match your account to our ad partners' information to tailor ads for you.
  • Turn on the Do Not Track setting in your web browser so that Twitter does not collect browser-related information from ad partners for tailoring ads.
  • Opt out of ad partners' services directly from their websites. Each partner that helps us tailor ads offers a way for users to opt out of their advertising services across the web. You can also visit to learn more and opt out of all participating companies.

Alternatively, as with all Promoted Tweets and Accounts, you always have the option to "dismiss" ads you're not interested in seeing. This feedback helps us show you better promoted content.