NAI is a non-profit organization championing the responsible and transparent use of information for digital advertising.  Since 2000, we’ve been working with the leaders in online advertising to develop high standards for the collection and use of data and to provide consumers with the ability to exercise choice. The genesis of NAI was the need for a comprehensive self-regulatory framework for Interest-Based Advertising.

In 2013, the NAI extended its well-respected program and high standards to the next generation of digital advertising technologies by releasing a draft Code of Conduct for the mobile environment. We believe that implementing these best practices will enhance trust and support the continued development of informative, creative and free content and services on the Internet, across the mobile ecosystem, and beyond.