Vimeo Brand Guidelines

We love our brand and care a lot about how it appears in the world. Here are some guidelines so you don’t abuse this priceless masterpiece that we’ve taken so much care in creating.

Important Stuff To Keep In Mind

  1. When making a reference to Vimeo, your reference must be truthful, and not suggestive of anything other than the truth, and you cannot imply that you are affiliated with, sponsored by, or endorsed by Vimeo. Thanks.
  2. “Vimeo” is our proper name when written in text and should be treated be capitalized as such. Capital V, lowercase other letters.
  3. When making a textual reference to Vimeo, please do not link to anything except vimeo.com.
  4. When using our logo, you can’t just do whatever ridiculous things you want with it. Please observe the guidelines below.

Logo Downloads

These are our official logos. Please read the next section for usage guidelines.

Using Vimeo Logo

Correct Colors

  • Name
    Dark Forest
    RGB
    22 34 33
    HEX
    #162221
    Pantone
    5467C
  • Name
    Vimeo Blue
    RGB
    26 183 234
    HEX
    #1ab7ea
    Pantone
    297 C
  • Name
    Black
    RGB
    0 0 0
    HEX
    #000000
    Pantone
    Black C
  • Name
    White
    RGB
    255 255 255
    HEX
    #ffffff
    Pantone
    White

Correct Spacing

The Vimeo logo should have a margin of clear space on all sides around it equal to half of the height of the Vimeo typeface (shown by x).

No other elements (text, images, other logos, puppy GIFs, etc.) can appear inside this clear space.

Incorrect Usage

Please use the logos as provided and don’t mess with them. I.e.:

  • * Do not separate the letters in the logo. That’s not cool.

  • * Do not rotate the logo. We’re not quirky, ok?

  • * Do not stretch the logo non-proportionally. That’s wack.

  • * Do not capitalize the logo. Balance = ruined.

  • * Do not make the logo more than one color. We don’t care if it’s not fun enough for you.

  • * Do not alter the type or add additional elements. Super-sketchy move.

  • * Do not add background, strokes, gradients, drop shadows, reflections, etc. to the logo. That looks bad.

  • * Do not arch or warp the logo. Our brand is not stretched across the time-space continuum.