“Content outperforms advertising in terms of engagement…but relevant content programmed strategically with your advertising makes your advertising work harder for you.” Kraft says it gets 1.1 billion impressions and four times better return on investment through content marketing than advertising. Ms. Fleischer, the Content Marketing Institute’s “Content Marketer of the Year” for 2014, said one […]
Dallas News Revamps Flagship Luxury Pubs
Dallas Morning News’ luxury lifestyle publication FD magazine gets a new publisher with credentials from The Wall Street Journal and Modern Luxury. Lindsay Jacaman has been named group publisher of FD, formerly FD Luxe, The Dallas Morning News‘ flagship luxury magazine, as well as FD Love, the newspaper’s new bi-annual wedding edition, and the Design […]
The 5 biggest myths of modern advertising – Digiday
Execs to Marketers: Show Me the Metrics
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution […]
7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy
As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking […]