Want to start a podcast? Take advice from these 4 podcasting pros
Podcasting is having a moment and these power producers for PRX's Radiotopia say the best way to start is to just hit 'Record'.
This genius (and free!) trick will boost your personal brand in minutes
This 100-percent-free means of personal branding is often overlooked. But you should jump on it right now.
Why building a brand takes a lifetime
You must have a long-term mindset and remain committed. Brands aren't born in a day.
How to use pay-per-click advertising to grow your business
How business use PPC, or pay-per-click, depends on what budget they set and how much targeted ROI they are looking for, says expert Shama Hyder. With online ads placed in strategic website and searches, Google Adwords software can boost a small business’ reach – and revenue.
PR pro: Dallas hospital that treated Ebola patients needs tough love
Texas Health Presbyterian has more than an image crisis after mistakes in the care of the first Ebola patient diagnosed in the United States. Here's what one crisis management expert says the hospital should do.
Quick book review: How to capture mindshare so you can grow market share
Using her seven C’s model, Libby Gill walks the reader through powerful yet simple approaches for building a brand or market presence from scratch in her book, "Capture the Mindshare and the Market Share will Follow: The Art and Science of Building Brands."
A request from all prospects to salespeople
A letter that every prospect wants to write to salespeople.
3 steps to getting influencers to boost your brand's reputation
In an increasingly advertising-saturated environment, brands are shifting from direct advertising to social influence-based tactics to reach their target audiences.
Telltale signs your brand needs to change
You need to take the blinders off, be objective and see if your brand is really working.
4 subtle ways to disarm a Yelp attack
Even before customers approach your brick-and-mortar store’s front door, their opinion of you has likely already started to form thanks to online review sites like Yelp. And between negative customers, mischievous competitors, and actual legitimate complaints about your product, that digital first impression is vital to your success.
This epidemic is clogging sales pipelines everywhere
Sales pipelines everywhere have come to a screeching halt as decision-makers fall to this syndrome at record levels. It’s very difficult to identify those who have contracted it. They are very receptive during interactions with salespeople and give the appearance that a deal is imminent, but nothing ever happens.
4 steps to creating a simple, dominant marketing plan
Find local mass media that your business can dominate and start directing their audience to your website.
3 myths that stop entrepreneurs from standing out from the masses
If you simply blend in, why would someone choose you over someone else — for a job, to do business with, or for a new opportunity?
Be a rebel: How to flip the traditional sales funnel to a sales megaphone
Have you ever wanted to revolt when presented with the typical sales approach?
How Maker's Mark Bourbon proves the promise of interactive marketing
I have been effectively drawn into the brand through engaging content, by participating in an “event” and a little ego stroke from the personalization that’s at the core of the campaign.
Knowing the differences between marketing, public relations, advertising and branding
A business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results.
