YouTube announces partnership with Country Music Association
Send this to a friend
![](https://webarchive.library.unt.edu/dentonfracking/20141030004715im_/http://media.bizj.us/view/img/1933821/boyerejpinstripemug.jpg)
- E.J. Boyer
- Staff Reporter- Nashville Business Journal
- Email | Twitter | Google+
The Country Music Association is doubling down on its music-tech efforts, launching a partnership with the Google-owned video sharing service YouTube.
The new partnership was announced Tuesday evening by Vivien Lewit, director of artist and label partnerships at YouTube, at a party the company hosted at Pinewood Social.
The party was a kick-off for the educational series that YouTube Music is launching next year in Nashville for the local music industry.
Details about the partnership haven't been released yet, but it marks the second time that the CMA has ventured into music tech in as many months. In September, CMA signed on as the lead industry partner for the Nashville Entrepreneur Center's new music-tech accelerator, "Project Music."
"It's a good example of this moment," said YouTube spokesman Matt McLernon, when asked about the origins of the partnership. "There are a lot of one-off conversations we are having with Nashville right now."
YouTube also announced Tuesday night that it will bring its YouTube Space concept to Nashville temporarily, through pop-ups coinciding with its YouTube Music series next year.
YouTube Space — which has locations in Los Angeles, New York, London, Tokyo, and, most recently, Sao Paulo — are studios that the company has set up for creators to learn, share and collaborate. In addition to workshops, the studios offer production stages, green screens, cameras, lights and other studio equipment for use.
Earlier on Tuesday, YouTube CEO Susan Wojcicki said the company is considering offering a paid, ad-free subscription service to users, but offered no specifics on the long-awaited music subscription service, other than to say she remains "optimistic about seeing it soon."
E.J. Boyer covers the Music City's tourism, hospitality and music business.
Most Popular
- Most popular
- Emailed
- Mobile
- Public Paychecks: Williamson County government's top (and least) paid
- Star of 'American Pickers' keeps investing in Nashville real estate
- Dean slams brakes on the Amp
- Infamous ex-Nashville chef closes one restaurant, opens another
- Christie Cookie founder opening new restaurant concept
- Sources: Boston investors buying Nashville tower for nearly $100M
- First Baptist Church reaches new deal to sell downtown land
- Marcus Whitney leaves Moontoast to become Jumpstart president
- A peek at Gulch Crossing, and a look ahead to the next one
- Major Nashville contractor moving to the Gulch
Email Subscriptions
Sponsored by
People on the Move
-
Multimedia Marketing Specialist NOVACOPY | Nashville, TN
-
Sales Executive Ravensberg, Incorporated | Nashville, TN
-
Client Support Assistant needed in Franklin, TN OfficeTeam | Franklin, TN
-
Data Analyst Vaco Technology | Nashville, TN
-
Retail Product Specialist Camping World | Nashville, TN
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.