ShowBiz Cinemas plans major movie theater-bowling alley expansion in Houston

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Courtesy ShowBiz Cinemas

Dallas-based ShowBiz Cinemas plans to nearly double its number of theaters in Texas, adding three new locations in the Houston area.

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Olivia Pulsinelli

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Dallas-based ShowBiz Cinemas plans to nearly double its number of theaters in Texas, adding three new locations in the Houston area.

A Baytown location, at Interstate 10 and Highway 146, will have 10 screens and 14 bowling lanes; an east Houston location, at Beltway 8 and Highway 90, will have 12 screens; and a northeast Houston location, at Beltway 8 and Wilson Road, will have 10 screens and 14 bowling lanes.

ShowBiz Cinemas also announced a new Lindale, Texas, location on Oct. 27. All four locations will include the company's SDX (Superior Digital Experience) screens, digital projection with 3-D capabilities, oversized leather seating and digital sound. They will also include self-serve concession areas and a full café and bar, which will offer moviegoers and bowlers an expanded menu featuring brisket sliders, flatbread pizzas, angus burgers, chicken tenders, Blue Bell ice cream and Starbucks beverages. The bar will serve mixed drinks, premium wines, craft beers and frozen cocktails.

The four new locations will double the company's size, bringing it to 86 screens across nine Texas locations. The company also has an additional 34 screens and 44 bowling lanes under negotiation and expects to make official announcements soon.

Prior to the expansion, ShowBiz Cinemas only had one Houston-area location, in Kingwood, where construction is currently underway on an expansion to add an SDX auditorium and a bar amenity. SDX auditoriums include floor-to-ceiling, wall-to-wall 70-foot screens and immersive Dolby Atmos sound.

The company's other locations are in Waxahachie (near Dallas), Marble Falls (central Texas), Granbury (near Fort Worth) and Orange (along the Louisiana border).

Olivia Pulsinelli is the web producer for the Houston Business Journal's award-winning website. Follow her on Twitter for more.