Content Ratings are a way to keep Vimeo accessible to as many audiences as possible. We ask creators to tell us if their videos contain nudity, violence, profanity, or illegal substances, and based on the categories they select — or don't select — one of the following badges will appear next to a video's title: All Audiences, Mature, or Not Yet Rated.

You can rate each video from the Advanced tab of its Settings page. Simply choose the appropriate rating ("All audiences" or "Mature"), select one or more of the Mature content categories if applicable, then save your changes.

If all of your videos can be categorized similarly, you can set a default rating for all your videos in your Global Video Settings. Under the heading "What is the content rating of your videos?" select the appropriate rating. Once you click Save as Default, the rating will be automatically applied to every new video you upload. Check the box next to "Apply to ALL my videos" if you want to apply the rating to all your videos currently on Vimeo. You can change the ratings of individual videos after applying a default rating.

Though often essential to artistic expression, so-called "mature content" can be decidedly less essential for certain audiences, such as children, office workers with their computer speakers turned up too loud, and people who’d rather not encounter particular things. Ratings give your viewers a heads up about what to expect from your videos, helping them make informed decisions and helping you avoid negative comments and complaints.

When you're watching videos on Vimeo.com, the rating of each video appears next to the video's title, right underneath the player. Depending on what category the creator chose (or didn't choose), you'll see one of the following badges: All Audiences, Mature, or Not Yet Rated.

In the future, Vimeo will use these designations to help viewers decide which types of mature content they want to see and which they'd like to filter out. Giving your content a detailed and accurate rating now puts you ahead of the curve, ensuring that your videos will appear in all relevant search results.

If a Vimeo moderator comes across a misrated video, we may change your rating and lock in the new rating. If we believe that you're intentionally misrating your videos to shock or confuse people, your account may be closed or restricted. But you'd never do that, right?