Media & Marketing News

Washington Bureau

Mix business with politics? It's OK with most folks, but consider these 5 things

A new survey by Global Strategy Group found that most Americans now think it's appropriate for businesses to take stands on political issues, even controversial ones. But be prepared for some pushback.

Frost Bank reports strong third quarter earnings

The acquisition of WNB Bancshares Inc. in May 2013 contributed to about half of Frost's loan and deposit growth.

‘Male parts,’ ‘heels hurt’ and an ‘uh oh’ moment: 9 memorable quotes from AOL’s ‘Makers’ documentary

Last night, AOL's much-hyped "Makers" documentary premiered on PBS. It was an hourlong look at the past 60 years of women in business.

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Morning Edition

Trinity Industries ordered to mediation with whistleblower who brought fraud suit (Video)

The judge hearing the case has ordered Trinity Industries and the whistleblower who brought the suit under the False Claims Act, Joshua Harman, into mediation to resolve their dispute by the end of the year.

Amex chief diversity officer on how to create an inclusive environment for 50,000 employees

Valerie Grillo is the Chief Diversity Officer of American Express, a role that aims to make an inclusive environment for 50,000 employees around the world.

Washington Bureau

So long, robo-calls; political marketing challenged by tuned-out voters

Voters are receiving fewer prerecorded political messages on their telephones this midterm election, and they're noticing fewer campaign commercials, according to a Pew Research Center survey.

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Morning Edition

Up To Speed: YouTube CEO Wojcicki describes possible subscription model (Video)

YouTube CEO Susan Wojcicki explained during a Re/code conference her thinking that it's simply a matter of giving customers choices: some will be willing to pay not to see ads, and so YouTube ought to cater to them.

How-To: Marketing

This genius (and free!) trick will boost your personal brand in minutes

This 100-percent-free means of personal branding is often overlooked. But you should jump on it right now.

How-To: Marketing

​Why building a brand takes a lifetime

You must have a long-term mindset and remain committed. Brands aren't born in a day.

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Morning Edition

Up To Speed: Rite Aid, CVS throw up wall to Apple Pay (Video)

The move appears connected to the chains' participation in a consortium called Merchant Customer Exchange, which is developing a competing mobile payments system, called CurrentC.

Women to watch this week: Oct. 27 - Nov. 2

Every week, Bizwomen offers some insight on the women who are likely to make headlines over the next seven days. It's a list of women we will be watching, and we think you should be watching them, too. ​

How-To: Growth Strategies

Tips for growing your business by connecting with the Hispanic business community

To be successful when doing business with Hispanic-owned businesses, you must understand how vital customer satisfaction, customer experience and cultural differences are so you can gain trust and loyalty.

Southwest Airlines rolling out four weddings and a lot of dance moves in new TV campaign

Low-fare behemoth Southwest is going back to its distinctive roots as an advertiser in "luv" with wacky TV commercials.

How-To: Marketing

How to use pay-per-click advertising to grow your business

How business use PPC, or pay-per-click, depends on what budget they set and how much targeted ROI they are looking for, says expert Shama Hyder. With online ads placed in strategic website and searches, Google Adwords software can boost a small business’ reach – and revenue.

How-To: Growth Strategies

​Using golf to build business in any season

Just because golf season may be ending doesn't mean you can't still use the game to strengthen your business.