Dick Costolo, Twitter’s chief executive, has been sprucing up the social network this year. So far, however, the renovations do not seem to be flashy enough to bring in many newcomers or persuade the veterans to return more frequently, Vindu Goel reports.
Wall Street has been disappointed by the slow pace of improvements, with investors sending Twitter’s stock down 11 percent on Monday evening after the company reported meager growth in sign-ups and usage during the third quarter.
“The lack of growth there comes from Twitter’s relative lack of innovation,” said Nate Elliott, an analyst at Forrester who studies social media. “The experience on Twitter today is the same experience people have always had on Twitter.”
Mr. Costolo, too, said he wanted the company to innovate more quickly.
“We have to continue to grow our monthly active users and make it increasingly a daily use case for them,” he said during a webcast with investors to discuss the financial results. “It’s more critical than ever to increase our overall pace of execution.” Read more »