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From the sustainable living hub

Real time advertising could play role in sustainable behaviour change

We are all used to being followed around the internet by targeted adverts based on sites we've visited, but could this technology be used to help people save energy or to recycle more?
Three ways to build deep public support on climate change

Adam Corner: The People's Climate March will take place this weekend but public support for climate change campaigns has waned. Now is the time to re-invigorate momentum

Behavioural insights

Eco laundry habits are about more than sustainable washing machines

From CEOs only washing their jeans annually to communal drying areas becoming commonplace, sustainable laundry behaviour goes beyond switching to 30C
Watching apes could help make humans behave more sustainably

By studying the behaviour of apes, humans can gain insight into their own behaviour and how it can be changed for the better

From the rest of the Guardian

Green deal is damp squib as only 12 homes take up energy-saving offer

The government's much-vaunted energy-saving green deal scheme has been criticised as overly complex and expensive
How activism forced Nike to change its ethical game

Simon Birch: Twenty years of campaigning for workers' rights changed the corporate culture of one of the world's biggest brands – and the sportswear industry
The green deal is a game-changer for the energy market

Greg Barker: The green deal will open up the energy efficiency market, broaden consumer choice and to facilitate growth in the market

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Latest from the sustainable living hub

Why business is an ‘untapped resource’ for malaria control programmes

A partnership between state and industry in Borneo has helped cut malaria cases in one province by 96% in less than 20 years
Business and academia join forces to tackle UK food security

Retail giants such as Marks and Spencer and Asda are working with UK universities to promote sustainability in the country’s agri-food sector
How partnerships can pay for business and rural workers

A partnership between Bata and CARE Bangladesh is bringing sustainable employment to local women and creating a new customer base for the footwear brand
The future sustainable home: low-tech or high-tech?

At SXSW Eco last week, very different demos highlighted two divergent ideas about what sustainable living will look like
No more 'paper or plastic': California adopts strict new law on grocery bags

The Golden State’s new statewide ban on single-use plastic bags will give reuseable bag makers a boost
Perfume remains a 'secretive trade,' but US cleaner giant moves to transparency

Clorox is working to disclose fragrance allergen ingredients in its products – will others follow suit?
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