Spot the Kleinism – quiz

Think you know your Naomi Klein from your Milton Friedman? See if you can correctly identify which of the following phrases was first coined by the No Logo author…

• Guardian Live: Naomi Klein will be discussing her new book, This Changes Everything: Capitalism vs the Climate with Guardian columnist Owen Jones, on 6 October in London

Portraits of Naomi Klein

Author and activist Naomi Klein. Photograph: Ed Kashi

  1. 1. What phrase does Klein use to explain the policy of “making money out of misery”?

  2. 2. How did Klein describe the result of immersing herself in ad culture for four years while writing No Logo?

  3. 3. Which phrase referring to McDonald’s restaurants was Klein the first to use in No Logo?

  4. 4. How does Klein express the idea that large corporations believe they can avoid their social responsibilities through effective branding?

  5. 5. What title does Klein give to the rise to prominence of libertarian free market policies as advocated by the economist Milton Friedman?

  6. 6. Which metaphor for capitalist production (first used by Joseph Schumpeter) does Klein use to describe globalised culture in No Logo?

  7. 7. How did Klein summarise the media’s portrayal of war in the title of one of her essays?

  8. 8. What nomenclature did Klein use to describe “someone who believes so firmly in the promise of salvation through a set of rigid rules that they are willing to risk their own life to spread those rules?” in response to the 2001 WTO meeting in Dohar?

  9. 9. How did Klein describe what was happening at the Athabasca oil sands in Alaska during a TED talk?

  10. 10. What was the title of the petition signed by Klein in response to the policing of the 2001 Summit of the Americas in Quebec City?

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