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Marketing & PR

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Media jobs website Gorkana sold to Cision in £200m deal

22 Oct 2014: Digital PR employment and media industry information firm bought as part of Cision parent company GTCR’s expansion strategy. By Mark Sweney
Content marketing tools: an industry expert reveals the best

Guardian Professional, 21 Oct 2014: Follow these suggestions and discover how to analyse your audience, plan your content and maintain a strong presence, says Jess Collins
From real-time to any time: lessons in 24/7 marketing

Guardian Professional, 20 Oct 2014: The approach of Bauer Media’s new lifestyle magazine, The Debrief, can teach marketers a lot about tailoring content
Snapchat messaging app gets its first ad... and it's very creepy

20 Oct 2014: But that’s because it’s a 20-second trailer for horror film Ouija, as company admits ‘we need to make money’. By Stuart Dredge
Marketing agencies have completely missed the potential of digital

Guardian Professional, 20 Oct 2014: Rather than just supplementing existing systems, digital should be seen as transformational to maximise its possibilities
MediaCom’s Karen Blackett: ‘Industry needs to do all it can to get talent’

19 Oct 2014: Chief executive on breaking away from the old boys’ network – and beating Idris Elba in the Black Powerlist. By Jane Martinson
Elaborate PR ‘product drops’ create an ethical and logistical nightmare

Guardian Professional, 17 Oct 2014: PRs are going to even greater lengths to impress, but in the rush to wrap the gifts a discussion about ethics is being lost
Coalition spends $300k on marketing for counter-terrorism strategy

14 Oct 2014: Greens criticise spending on focus groups, workshops and online surveys as a waste of taxpayers’ money
Why do press releases get such bad press?

Guardian Professional, 10 Oct 2014: Meddling clients ruin the message they want to communicate. Leave it to us, we know how to write
Apple Watch makes its fashion debut on the cover of Vogue China

10 Oct 2014: As supermodel Liu Wen appears on the cover of Vogue China wearing the Apple Watch, the Guardian’s fashion editor, Jess Cartner-Morley, tracks five key moments in Apple’s meticulously planned fashion strategy
Colin Wright obituary

9 Oct 2014: Other lives: Teacher of international marketing and supporter of the European Union
People, devices and the future of content marketing

Guardian Professional, 9 Oct 2014: From wearables to voice recognition, Pam Didner examines the ways in which technology will change content marketing
Memes and science are key to memorable marketing language

Guardian Professional, 9 Oct 2014: Brands could communicate more effectively if only they followed advice from scientists, writes Chris West
Minecraft movie will be 'large-budget' but unlikely to arrive before 2017

9 Oct 2014: Mojang COO Vu Bui talks Hollywood plans, YouTube and Minecraft books ahead of Microsoft acquisition. By Stuart Dredge
Five toe-curling blunders from university marketing teams

Guardian Professional, 9 Oct 2014: In their endless quest to attract attention, promotional projects sometimes go awry