TIME Innovation

Check Out These Army Figurines in Yoga Poses

Let G.I. Joe help you find your inner Zen

lost-at-e-minor_logo

This article originally appeared on Lost at E Minor.

Apparently, soldiers of war are now finding peace – not with guns, but with yoga poses! ‘Yoga Joes’ is an action figure concept by San Francisco-based Dan Abramson, in which he takes the classic green army men and makes them do yoga poses.

“I made Yoga Joes in the spirit of getting more people to try yoga. More unexpected folks are reaping the benefits of yoga today, from professional athletes, to children, to military men and women returning from wartime,” says Abramson. “I’m hoping people pass Yoga Joes around as an inexpensive gift to friends and loved ones, who might like to give yoga a shot.”

Some of the yoga poses included in the toy collection are Downward-facing Dog, Warrior Two, Cobra Pose, Child’s Pose, Meditation Pose, and Tree Pose. You can find out more about the Kickstarter project here.

(via Design Taxi)

TIME Innovation

Five Best Ideas of the Day: October 13

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. Women can’t thrive in a society where anything other than “no” means “maybe.” Consent laws are an important step, but we need a change in culture.

By Amanda Taub in Vox

2. Jokes aside, the palace intrigue behind Kim Jong Un’s mysterious absence could contain valuable intelligence.

By Gordon G. Chang in the Daily Beast

3. As we fight the Ebola outbreak in West Africa, global donor organizations should build a recovery plan for the aftermath.

By the editorial board of the Christian Science Monitor

4. That self-parking feature on your new car might help military vehicles avoid enemy fire.

By Jack Stewart at the BBC

5. The next wave of satellite imaging will redefine public space.

By the editors of New Scientist

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Military

U.S. Says Turkey OKs Use of Bases Against Militants

Turkey Syria
Thick smoke, debris and fire rise following an airstrike by the US-led coalition in Kobani, Syria as fighting intensified between Syrian Kurds and the militants of Islamic State group, as seen from Mursitpinar on the outskirts of Suruc, at the Turkey-Syria border, Sunday, Oct. 12, 2014. Lefteris Pitarakis—AP

(AREQUIPA, Peru) — Turkey will let U.S. and coalition forces use its bases, including a key installation within 100 miles of the Syrian border, for operations against Islamic State militants in Syria and Iraq, American defense officials said Sunday.

But progress in negotiations with Turkey — including Ankara’s agreement to train several thousand Syrian moderate rebels — may not be enough to stop the massacre of civilians in Syria’s border town of Kobani, where intense fighting continues.

The Obama administration had been pressing Ankara to play a larger role against the extremists, who have taken control of large swaths of Syria and Iraq, including territory on Turkey’s border, and sent refugees fleeing into Turkey.

U.S. officials confirmed Saturday that Ankara had agreed to train Syrian moderate forces on Turkish soil. A Turkish government official said Sunday that Turkey put the number at 4,000 opposition fighters and said they would be screened by Turkish intelligence.

Also Sunday, officials confirmed that Turkey agreed to let U.S. and coalition fighter aircraft launch operations against Islamic State militants in Iraq and Syria from Turkish bases, including Incirlik Air Base in the south. U.S. Defense Secretary Chuck Hagel, who has been traveling in South America, has said the U.S. wanted access to the Turkish bases.

The officials spoke on condition of anonymity because they were not authorized to discuss private talks between the Americans and Turks.

As fighting continued in the Kurdish town of Kobani, Secretary of State John Kerry acknowledged the tenuous situation. Speaking in Cairo, Kerry said the defense of Kobani does not define the international counterterrorism strategy.

Islamic State militants have taken parts of Kobani, Kerry indicated, but not all of it. The United Nations has warned of mass casualties if the border town falls.

“There will be ups and there will be downs over the next days as there are in any kind of conflict,” Kerry said at the conclusion of an international aid conference for the Gaza Strip.

Elaborating on a theme the Obama administration has zeroed in on in recent days, Kerry said the U.S. has been realistic about how quickly it will prevail against the Islamic State militants. Officials have spoken of years of counterterrorism efforts ahead.

U.S. and coalition aircraft have been bombarding the territory in and around Kobani for days, launching airstrikes on dozens of locations and taking out militants, weapons and other targets.

The enclave has been the scene of heavy fighting since late last month, with heavily armed Islamic State fighters determined to deal a symbolic blow to the coalition air campaign.

U.S. Central Command said warplanes from the United States, Saudi Arabia and the United Arab Emirates launched airstrikes on four locations in Syria on Saturday and Sunday, including three in Kobani that destroyed an Islamic State fighting position and staging area.

Beyond the training and bases, there are other issues the U.S. hopes Turkey will agree to. U.S. officials have not said what all of those would be because discussions are continuing.

Earlier Sunday, President Barack Obama’s national security adviser, Susan Rice, made clear the U.S. has not asked “the Turks to send ground forces of their own into Syria.”

American officials are “continuing to talk to the Turks about other ways that they can play an important role. They are already essential to trying to prevent the flow of foreign fighters” and prevent extremists from exporting oil through Turkey. “So Turkey has many ways it can contribute,” Rice told NBC’s “Meet the Press.”

Hagel spoke by telephone Sunday with Turkey’s defense minister, Ismet Yilmaz, and thanked him for his country’s willingness to assist in the fight.

Rear Adm. John Kirby, the Pentagon press secretary, said Hagel “noted Turkey’s expertise in this area and the responsible manner in which Turkey is handling the other challenges this struggle has placed upon the country, in terms of refugees and border security.”

Turkey and other American allies are pressing the U.S. to create a no-fly zone inside Syrian territory, and seeking creation of a secure buffer on the Syrian side of the border with Turkey. A “safe zone” would require Americans and their partners to protect ground territory and patrol the sky.

Hagel has said American leaders are open to discussing a safe zone, but creating one isn’t “actively being considered.”

Alongside Egyptian Foreign Minister Sameh Shoukry, Kerry said at a news conference in Cairo that Kobani is “one community and it is a tragedy what is happening there.”

The primary focus of the fight against the Islamic State group has been in Iraq, where the U.S. is working to help shore up Iraqi Security Forces, who were overrun in many places by the militants. In Syria, the U.S. is starting by going after the extremists’ infrastructure and sources of revenue.

In the meantime, Kerry said, the Islamic State group “has the opportunity to take advantage of that particular buildup, as they are doing. But I’d rather have our hand than theirs.”

Gen. Martin Dempsey, the chairman of the Joint Chiefs of Staff, has estimated it would require hundreds of U.S. aircraft and cost as much as $1 billion a month to maintain an area in Syria safe from attacks by the Islamic State group and Syria’s air force, with no assurance of a change in battlefield momentum toward ending the Syrian civil war.

“Do I anticipate that there could be circumstances in the future where that would be part of the campaign? Yeah,” Dempsey told ABC’s “This Week.”

TIME Military

Ex-Blackwater Chief Urges Hired Guns to Take on ISIS

Blackwater Founder & XE Worldwide Chairman Erik Prince Interview
Erik Prince, founder of Blackwater Andrew Harre—Bloomberg/Getty Images

If Obama won’t send in troops, he says, time to send in mercenaries

The man who founded and ran Blackwater—the company that sent thousands of private workers into Afghanistan and Iraq—says President Barack Obama should hire a mercenary corps to fight the Islamic State of Iraq and Greater Syria.

“The American people are clearly war-fatigued,” writes Erik Prince, now the chairman of Frontier Services Group, a company that provides logistical support for much of Africa. “If the Administration cannot rally the political nerve or funding to send adequate active duty ground forces to answer the call, let the private sector finish the job.”

Some Americans might be willing to write private fighters a check (Prince himself has reportedly been linked to developing a mercenary force for the United Arab Emirates). But Blackwater—which earned more than $1 billion in Iraq—shows the dangers inherent with subcontracting out war. Its guards killed 17 civilians in Baghdad in 2007; a jury continues to deliberate the fate of four ex-employees implicated in the shooting.

One of its top officials in the Iraqi capital allegedly threatened to kill a State Department employee who had questions about its contracts with the U.S. government. And U.S. military officers routinely grumbled about the lack of “unity of command” that Blackwater’s presence in Iraq created. But that wouldn’t be a problem if there were no U.S. troops around.

Prince sold Blackwater Worldwide in 2010. The company changed its name to Xe a year before he sold it, and changed it again, to Academi, in 2011. In June, Academi merged with rival firm Triple Canopy to form Constellis Holdings, Inc. Constellis’ board includes John Ashcroft, attorney general under President George W. Bush, Bobby Ray Inman, a retired admiral and former director of the National Security Agency, and Jack Quinn, counselor to President Bill Clinton.

Prince echoes many U.S. military officers when he says “the President’s current plan seems half-hearted at best.” Air power will not be able to go into Syrian towns like Kobani—which ISIS has been fighting to take for three weeks—and root them out. The militants increasingly are taking cover among civilians, knowing that the U.S. and its allies will not obliterate buildings where innocent civilians may be mixed in among the jihadists.

“Clearing operations ultimately fall to the foot soldier,” Prince writes, but those available aren’t capable of what needs to be done. The Iraqi army “is demonstrably inept after billions spent on training and equipping them.” The Kurds—including those defending Kobani—“now find themselves outgunned, under-equipped, and overwhelmed.”

Prince, a one-time Navy SEAL, doesn’t think much of the way his old service is waging the campaign:

Unfortunately, the DOD has mastered the most expensive ways to wage war, adding only very expensive options to the president’s quiver. Flying off of an aircraft carrier in the north end of the Persian Gulf may be a great demonstration of carrier air power suitable for a high tempo war, but the costs will quickly become staggering, far higher than they need be for what will quickly become a counter-insurgency effort.

The U.S., he implies, could save money by contracting out the ground war he believes is needed. “The private sector has long provided nations around the world with innovative solutions to national defense problems in a variety of ways, from the kinetic to the background logistical support necessary to keep militaries humming,” he writes. “If the old Blackwater team were still together, I have high confidence that a multi-brigade-size unit of veteran American contractors or a multi-national force could be rapidly assembled and deployed to be that necessary ground combat team.”

The Pentagon could hire such personnel “for their combat skills in armor, artillery, small unit tactics, special operations, logistics, and whatever else may be needed,” he adds. “A competent professional force of volunteers would serve as the pointy end of the spear and would serve to strengthen friendly but skittish indigenous forces.”

Prince warns whatever gains the U.S. has achieved in the wars it has fought since 9/11 hang in the balance:

Defeat [in Iraq] was already snatched from the jaws of victory by the rapid pullout of US forces in 2009. Afghanistan will likely go the same way after never truly defeating the Taliban. Now the danger of a half-baked solution in Iraq is that if ISIS isn’t rightly annihilated, they will portray their survival as a victory over the forces of civilization; thus, there is no room for half-measures. The longer ISIS festers, the more chances it has for recruitment and the danger of the eventual return of radical jihadists to their western homelands.

TIME ebola

General: Expect ‘Mass Migration’ to U.S. if Ebola Comes to Central America

US-POLITICS-CONGRESS-BUDGET-DEFENSE-KELLY
Marine General John Kelly, chief of U.S. Southern Command on March 13, 2014 in Washington D.C. Mandel Ngan—AFP/Getty Images

It’ll be “Katie bar the door,” Marine General John Kelly says

The Pentagon’s top commander in South America has warned that if Ebola surfaces in Central America or the Caribbean, there will be a stampede of people heading north across the Rio Grande to the U.S. to escape the disease.

“If it breaks out, it’s literally, ‘Katie bar the door,’ and there will be mass migration into the United States,” Marine General John Kelly, chief of the U.S. Southern Command, said Tuesday. “They will run away from Ebola, or if they suspect they are infected, they will try to get to the United States for treatment.”

According to a Pentagon news summary of Kelly’s comments at the National Defense University in Washington, the four-star general said “there is no way we can keep Ebola [contained] in West Africa.” He made his comments the day before Thomas Eric Duncan died of Ebola in a Dallas hospital after arriving in the U.S. from Liberia.

The disease also can be ferried into the U.S. by human smuggling networks, he added, recalling what a U.S. embassy worker told him about a trip the diplomat made to the Costa Rica-Nicaragua border where he saw a group of men “waiting in line to pass into Nicaragua and then on their way north.” Kelly said the embassy official asked the men where they were from and where they were bound.

“They told him they were from Liberia and they had been on the road about a week. They were on their way to the United States—illegally, of course,” Kelly said. They “could have made it to New York City and still be within the incubation period for Ebola.”

TIME Innovation

Five Best Ideas of the Day: October 9

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. Like Pakistan, Turkey nurtured a militant movement next door. Will ISIS enter Turkey as the Taliban made a new home in Pakistan?

By Michael M. Tanchum and Halil M. Karaveli in New York Times

2. Look homeward: America should form a new North American partnership with Canada and Mexico to tackle global challenges.

By Nicholas Burns in the Boston Globe

3. Protestors in Hong Kong and around the world can bypass government censorship with “mesh networks.”

By Gareth Tyson in the Conversation

4. Early childhood development can dramatically change a child’s life and future. Massively scaling up investment in youth could close the income and skills gaps, and accomplish much more.

By the Brookings Institution

5. Rural America has the nation’s fastest rising child poverty rate. To overcome it, we must confront the weaknesses in our economic recovery.

By the Rural Family Economic Success Action Network

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Military

General Who Championed Air Power Challenges Pentagon on ISIS

Clashes between ISIL and Kurdish armed groups in Kobane
Smoke rising from the Syrian town of Kobani Thursday marks where clashes between its Kurdish defenders and ISIS attackers are underway. Emin Menguarslan / Anadolu Agency / Getty Images

Architect of U.S. air war in Afghanistan says U.S. strikes too limited

Once a United States military effort bogs down, as is now happening in the battle for the Syrian border town of Kobani, two things happen: Pentagon officials explain why what is happening should come as no surprise, and experts carp about how it is a surprise and could be done better.

Rear Admiral John Kirby, the Pentagon spokesman, explained Wednesday why the U.S. and its allies are basically powerless to stop the Islamic State of Iraq and Greater Syria (ISIS) from taking Kobani, which sits on Syria’s border with Turkey, and the 200,000 residents still living there. ISIS is now reported to control about a third of the town, half of whose population has fled to Turkey. “Airstrikes alone,” Kirby said, “are not going to . . . to save the town of Kobani.”

Them’s fighting words to air power advocates like David Deptula, a retired Air Force lieutenant general who ran the successful air campaign over Afghanistan in the opening months of the U.S. campaign there.

Deptula responded to Kirby’s comments in an overnight email from Australia:

The issue is not the limits of airpower, the issue is the ineffective use of airpower. According to [The Department of Defense's] own website, two B-1 sorties can deliver more ordnance than did all the strikes from the aircraft carrier Bush over the last six weeks. Two F-15E sorties alone are enough to handle the current average daily task load of airstrikes in both Iraq and Syria.

Wise analysts understand that those blaming airpower for not ‘saving Kobani’ are confusing the limits of ‘airpower’ with the sub-optimization of its application. One can see [ISIS] tanks and artillery . . . in the open on TV, yet the coalition forces for ‘Operation Un-named Effort’ are not hitting them. Airpower can hit those targets and many others, but those in charge of its application are not—that’s the issue—not the limits of airpower.

The airstrikes to date have been very closely controlled, tactical in nature, and reflect the way they have been ‘metered’ in Afghanistan. The process that is being used to apply airpower is excessively long and overly controlled at too high a command level. The situation in Iraq/Syria with [ISIS] is not the same as Afghanistan with the Taliban. What we are witnessing now is a symptom of fighting the last war by a command that is dominated with ground warfare officers who have little experience with applying airpower in anything other than a ‘support’ role.

The situation requires a holistic, complete, air campaign, not simply a set of ‘targeted strikes.’ It requires a well planned and comprehensive air campaign focusing on achieving desired effects at the operational and strategic levels of war.

The coalition should establish 24/7 constant overwatch, with force application on every element of [ISIS] leadership, key infrastructure, forces and personnel—apply unrelenting pressure day and night on [ISIS] throughout Syria and Iraq. Airmen have the capacity, equipment, training, tactics, and knowledge needed for this fight, but airpower needs to be applied like a thunderstorm, and so far we’ve only witnessed a drizzle.

Fighting words, indeed.

TIME Military

No Can Do: The Pentagon Explains Why It Can’t Save a Syrian Town

An allied air strike hits a hill in Kobani Wednesday near where ISIS fighters had planted their flag.
An allied air strike hits a hill in Kobani Wednesday near where ISIS fighters had planted their flag. Aris Messinis— AFP/Getty Images

Limits of air power and lack of allies on the ground doom Kobani

The U.S. military’s motto often seems to be “Can-do!” But the motto at Wednesday’s Pentagon briefing might as well have been “Can-dor”.

That’s because, as the building readied for a visit by President Obama, its spokesman made clear there is little the U.S. military can do to save the more than 200,000 people fighting for their lives in the Syrian town of Kobani, just south of the Turkish border.

It’s strange, as the U.S. war in Afghanistan enters its 14th year, that the U.S. public has this abiding faith that there is nothing the U.S. military cannot do. But it cannot defeat the jihadist fighters of the Islamic State of Iraq and Greater Syria as they storm Kobani, Rear Admiral John Kirby said.

“Time matters here,” Kirby told reporters at the Pentagon. That means that while the U.S. and its allies can do little for Kobanis now, they believe they will be able to help them later.

Kurdish leaders in Kobani fear a massacre if ISIS overruns Kobani. But the Pentagon seems unconcerned. “I know of no plans for a humanitarian relief mission in Kobani,” Kirby said. “Many of the residents have already fled.”

The U.S. has been restricted in its ability to battle ISIS for two reasons: it waited for months before taking action, and then—per Obama’s orders—it decided not to commit any U.S. ground troops to the fight. Even a small number of them on the ground in Syria and Iraq could be a major help in improving the lethality of air strikes.

Kirby’s comments about the reach of U.S. military power no doubt echoed what Obama heard later in the day when he met with the nation’s military leaders, including Defense Secretary Chuck Hagel, Army General Martin Dempsey, chairman of the Joint Chiefs, and Army General Lloyd Austin, who as head of U.S. Central Command is leading the fight against ISIS.

“There is a broad-based consensus, not just in the region but among nations of the world, that [ISIS] is a threat to world peace, security and order,” Obama said at the Pentagon. “Their barbaric behavior has to be dealt with.”

But the Pentagon spokesman took pains to explain that the limits of air power and the lack of allies on the ground in and around Kobani likely doom it to fall to ISIS. “Airstrikes alone are not going to do, not going to fix this, not going to save the town of Kobani—we know that,” he said. “We don’t have a willing, capable, effective partner on the ground inside Syria.”

The bombing in and around Kobani, while stepped up in recent days, is modest in scope. That, in part, is due to the fact that there are so few targets. “I’m counting 11 strikes just in the last two days,” Kirby said.

“It’s not like we’ve ignored the crisis around this town of Kobani,” he added. “We have hit some dynamic targets, smaller tactical targets there. And we do believe that they have had an effect on [ISIS] in and around that town. [ISIS] does not own Kobani right now.”

Kirby, a Navy surface warfare officer, explained what attacks from the sky can do on their own. “Airpower can have an initial effect on forcing them out of an area or denying them structure, whether it’s hard buildings, or the infrastructure of governance that they have, or revenue,” Kirby said. “You can deny some of that temporarily from the air, but it’s not going to be the long-term fix. The long-term fix is… going to be competent ground forces that can retake territory from them.” That’s more than a year away.

Sure, the U.S. could send in forces that could stop the onslaught, but it’s doubtful that Congress—or the public—would agree with such a move. They were spoiled by 1991’s Gulf War against Saddam Hussein, when a 43-day air campaign was followed by a four-day romp by U.S. ground troops. About 25,000 Iraqis died in the U.S.-led campaign to push them out of Kuwait, compared to 148 U.S. troops.

There’s only one real solution to the problems posed by ISIS, Kirby suggested. “What really has to happen, long term, is good governance in Iraq and good governance in Syria,” he said. “There is an element of strategic patience here that I think everybody needs to consider, all of us, all of you, the American people, everybody.”

Unlike faith in their military, however, strategic patience—or any kind of patience, for that matter—has never been an American trait.

TIME Military

Pentagon to Brief Obama on Grim Battle Against Jihadists

Smoke rises after an U.S.-led air strike in the Syrian town of Kobani, Oct. 8, 2014.
Smoke rises after an U.S.-led air strike in the Syrian town of Kobani, Oct. 8, 2014. Umit Bektas—Reuters

Commanders to tell Commander-in-Chief about tough fight to keep key Syrian border town out of ISIS hands

President Barack Obama is heading to the Pentagon Wednesday afternoon for an update on the battle against the Islamic State of Iraq and Greater Syria (ISIS), and he’s not going to like what he hears. The key Syrian town of Kobani is likely to fall to ISIS fighters in coming days, senior U.S. military officials will tell Obama—and there’s not a whole lot the U.S. and its allies can do to halt the ISIS victory or the expected bloodbath following its collapse.

“We’re not expecting any change to our strategy as a result of today’s meeting,” Pentagon spokesman Rear Admiral John Kirby said Wednesday afternoon shortly before the 3 p.m. ET session. “This is going to be a long, difficult struggle.”

An air offensive to protect Kobani from being overrun by ISIS totters on the verge of failure. Stepped-up allied air strikes and Kurdish defenders, armed with only small arms, are fighting up to 9,000 jihadists outfitted with tanks and rockets. But it seems to be too little, too late as ISIS’s black flags rose above an eastern neighborhood Monday and remained flying Wednesday. Kurdish officials have warned that ISIS militants would kill thousands if they prevail.

The fight for Kobani is a key test of a U.S. military strategy limited to air strikes, while its local allies on the ground in Iraq and Syria are proving ineffective or non-existent. Turkish troops with tanks are simply watching from across the border as the battle for nearby Kobani rages. Nearly half of the area’s 400,000 residents have fled to Turkey. U.S. officials are angry that Turkey, a NATO ally, has refused to do more to avert a slaughter, they say largely because of its bloody history with the Kurds. American officials are heading to Ankara to urge Turkish officials to do more.

The second piece of the U.S. strategy is training up to 5,000 moderate Syrian rebels a year to fight ISIS on the ground. But that’s a long-term gambit with no guarantee of success, because many of the rebels are more interested in fighting their three-year old civil war against Syrian strongman Bashar Assad than ISIS.

For now, the jihadists are doing their best to frustrate air strikes by abandoning key outposts and breaking into smaller units. They have given up little ground. The terrorist fighters are moving into civilian areas where they know the U.S. and its allies will not bomb—especially without hard intelligence from on-the-ground scouts they trust. Obama has refused to dispatch such spotters as part of his ban on U.S. ground troops in the conflict.

Obama will be meeting with Army General Martin Dempsey, chairman of the Joint Chiefs of Staff, who has told Congress he will ask Obama to dispatch U.S. ground troops—especially forward air controllers to call in air strikes—if Dempsey thinks it’s required. Kirby said the Pentagon would not be making such a request of Obama during Wednesday’s meeting.

The growing U.S. frustration has been evident as the U.S. ordered AH-64 Apache helicopters into action beginning Oct. 5 against militant targets in western Iraq. The low-and-slow gunship is better than a jet bomber for attacking moving targets. But that capability also makes its two crewmembers more vulnerable to ground fire. ISIS has shot down a pair of Iraqi choppers in recent days, killing all four pilots aboard.

TIME psychology

What Strategy Secret Can You Learn From Great Military Leaders?

Toy soldiers
blackwaterimages—Getty Images

Eric Barker writes Barking Up the Wrong Tree.

Successful strategy is about surprise.

Running straight at a problem when it’s well established is suicide. Throughout military history frontal assaults against prepared defenses have failed.

Via How Great Generals Win:

From the beginning of organized warfare, frontal attacks against prepared defenses have usually failed, a fact written large in military history for all generals to see… great generals strike where they are least expected against opposition that is weak and disorganized.

History says you need an element of surprise. Almost all successful attacks have hit enemies from the rear, from the flank, or anywhere it is not expected:

Because enemy response is so unpredictable, commonplace or mediocre generals often do not understand the full significance of flank or rear attacks and, usually because of strong enemy resistance, find themselves drawn or provoked into a direct strategy and frontal attacks, which are rarely decisive. One of the factors that make a general great, and therefore make him rare, is that he can withstand the urge of most men to rush headlong into direct engagements and can see instead how he can go around rather than through his opponent. One reason such generals are few is that the military profession, like society as a whole, applauds direct solutions and is suspicious of personalities given to indirection and unfamiliar methods, labeling them as deceptive, dishonest, or underhanded.

And:

B. H. Liddell Hart epitomizes much military wisdom in two axioms. The successful general, he says, chooses the line or course of least expectation and he exploits the line of least resistance.

If you’re a little David against a big Goliath, it’s definitely about surprise. You need to break the rules to win.

When underdogs play by the rules, they lose 72% of the time. When they break with established strategy and innovate, they win 64% of the time.

Via Power:

As Malcolm Gladwell has insightfully noted, the rules tend to favor—big surprise—the people who make the rules, who tend to be the people who are already winning and in power. Gladwell described research that shows how playing by the rules—following conventional wisdom—in arenas ranging from sports to war favors the already more powerful, while doing things differently and following an unconventional strategy permits even heavily outresourced underdogs to triumph. In every war in the last 200 years conducted between unequally matched opponents, the stronger party won about 72 percent of the time. However, when the underdogs understood their weakness and used a different strategy to minimize its effects, they won some 64 percent of the time, cutting the dominant party’s likelihood of victory in half. As Gladwell noted, “When underdogs choose not to play by Goliath’s rules, they win.” So, if you have all the power you want or need, by all means not only follow the rules but encourage everyone else to do so too. But if you are still traversing your path to power, take all this conventional wisdom and “rule-following” stuff with a big grain of salt.

So how do you engineer surprise? Deliberately mislead the enemy.

In his classic The Art of War, Sun Tzu said “All warfare is based on deception“:

“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign disorder, and crush him.”

“Attack him where he is unprepared, appear where you are not expected.”

“The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.”

Deception is key. You’d be smart to heed the words of The Godfather: Keep your friends close — and your enemies closer.

Research shows dominant leaders really do exactly that:

Three experiments supported the hypothesis that dominant leaders seek proximity to ingroup members who pose a threat to their power, as a way to control and downregulate the threat that those members pose.

This piece originally appeared on Barking Up the Wrong Tree.

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TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

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