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Big data

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People, devices and the future of content marketing

Guardian Professional, 9 Oct 2014: From wearables to voice recognition, Pam Didner examines the ways in which technology will change content marketing
Sir Tim Berners-Lee speaks out on data ownership

8 Oct 2014: The inventor of the web says data must be owned by its subject, rather than corporations, advertisers, and analysts. By Alex Hern
Big Data – revolutionising sport in unexpected ways

Sponsored feature, 6 Oct 2014: From NASCAR and the NBA to MIT, the Big Data revolution is reshaping how the world looks at sport
Counting trees to save the woods: using big data to map deforestation

Guardian Professional, 2 Oct 2014: Global Forest Watch uses open data to monitor changes in the Earth’s forests. Nigel Sizer, Loretta Cheung and share the lessons they’ve learnt from the project
How the mobile and cloud dream team is reshaping sport and enterprise

Sponsored feature, 29 Sep 2014: Mobile, powered by the cloud, is changing the game for sports teams around the world. It can do the same for your business. Benjamin Robbins explains how
Seven secrets of dating from the experts at OkCupid

28 Sep 2014: Christian Rudder: The dating site’s numbers guru reveals the painful truth about men, women and ageing – and why you should always ask a potential partner how they feel about scary movies.
What can businesses learn from the sporting world's approach to fan engagement?

Sponsored feature, 26 Sep 2014: The sports industry is leading the way in the use of technology to engage with fans - what can businesses learn from this connected approach?
PGA European Tour CIO: "We're about to embark upon our most ambitious project yet"

Sponsored feature, 24 Sep 2014: Mark Lichtenhein, CIO of the PGA European Tour, opens up about the mammoth technological undertaking involved in organising a large-scale sports event
From boardroom to fairway – how tech brings golf and enterprise closer together

Sponsored feature, 22 Sep 2014: As golf continues to bring game enhancing digital technologies into play, the sport’s relationship with the business world goes from strength to strength
Hole in one: How Big Data can turn players into winners

Sponsored feature, 12 Sep 2014: By combining Big Data, mobile and cloud, backed up by quality security, individuals and businesses alike can up their game, whatever it may be
Ryder Cup wildcard picks: would purely using data have given a different answer?

Sponsored feature, 11 Sep 2014: Would the same golfers have made the cut if the US and European team captains had relied purely on data rather than instinct?
It’s personal: how technology will change the way we shop

Guardian Professional, 21 Aug 2014: From internet-connected coffee cups that can personalise your drink to 3D-printed pants, tech is changing the way retailers interact with us
Better data could save lives and make sense of our world, says academic

18 Aug 2014: There’s a world of opportunity in better capturing and reusing high quality data about the world around us, says leading expert Viktor Mayer-Schönberger
How technology can help small businesses become big brands

Guardian Professional, 14 Aug 2014:
Knowing what your customers want and think could catapult your business into new markets
White House partners with Amazon, Microsoft and others on climate change resilience

1 Aug 2014: The Obama administration this week announced a raft of corporate partnerships around food and water security, data and sustainability. But are companies really doing anything new?