The Ad Network for Ideas
Establish thought leadership and build your brand with Featured Perspectives — a micro op-ed for the digital age.

Our Unit

Versa is the first real-time native marketing platform that allows you to share a substantive message, instantly, within the context of relevant news. Featured Perspectives are the power of an op-ed with the immediacy of a tweet.

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Our Advertisers

Advocacy organizations, communications firms, CEOs, political candidates and think tank scholars are just a few of the kinds of experts using Featured Perspectives to engage a primed, captive audience to present a point of view.

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Our Results

Great content inspires conversation. Organizations see incredible success with Featured Perspectives, and engagement rates more than 300X that of traditional display ads.

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4.0%

Average Click Rate

600%

Average Association Lift

How It Works

Use excerpts from your blog posts, whitepapers, and more, or create custom content and publish it in relevant news articles as your Featured Perspectives.

  • Quotation

    1. Select your content and define your targeting parameters

  • Publish

    2. Your content appears on contextually-relevant articles

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    3. Influence your target audience and drive engagement

Pay Only for Results

Organizations with budgets of all sizes are using Versa. Featured Perspectives are priced per viewable impression, which means you only pay for the readers who actually engage with what you have to say.

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A National Network

Not all traffic is created equal. Tap into Versa’s premium publisher network, reaching over 40M unique visitors a month, and build your brand with a targeted and, most importantly, engaged audience.

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Your content may appear on...

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... and many more.

Interested? Learn more about our solutions