Media & Marketing News

How-To: Growth Strategies

How this executive overcame dyslexia to be a branding master

Robin Domeniconi, the chief marketing officer at Rue La La, digs deep about living with a learning disorder and being successful in her career.

Pulitzer-winning women: This is what happens when you win journalism's top prize

Maria Henson sat behind a computer inside the Lexington Herald-Leader, a mid-size newsroom in Kentucky, waiting. She stared at the screen as the Associated Press wired out the winners, one at a time.

Amazon's most expensive Kindle getting rave reviews

Amazon's new and expensive ($199) Kindle Voyage is getting some rave reviews.

How-To: Marketing

3 steps to getting influencers to boost your brand's reputation

In an increasingly advertising-saturated environment, brands are shifting from direct advertising to social influence-based tactics to reach their target audiences.

How-To: Marketing

Telltale signs your brand needs to change

You need to take the blinders off, be objective and see if your brand is really working.

Virgin America has fun competing against 'Blah Airlines'

Virgin America debuted a video this week that pokes some fun at what it calls Blah Airlines, although many San Francisco residents will recognize the fictitious rival as thinly disguised United Airlines.

How-To: Marketing

4 subtle ways to disarm a Yelp attack

Even before customers approach your brick-and-mortar store’s front door, their opinion of you has likely already started to form thanks to online review sites like Yelp. And between negative customers, mischievous competitors, and actual legitimate complaints about your product, that digital first impression is vital to your success.

7 lessons from Container Store CEO Kip Tindell

Container Store CEO Kip Tindell surrounds himself with mostly women executives, pays his retail employees well, and is, in general, an unabashed contrarian. While investors are down on his company’s stock at the moment, the author of the new book Uncontainable is sticking to his methods, saying happy employees lead to happy customers and ultimately investors.

How-To: Human Resources

4 interview questions this executive asks to find star employees

A strategic partnership with Lowe's and $33 million in funding have helped Porch.com become a force in home improvement. But to get there, they needed a good team. Here are four questions chief marketing officer Asha Sharma asks of job candidates that help her pick the best.

What will Diane von Furstenberg’s new TV show bring to her brand? Industry experts weigh in

Diane von Furstenberg’s company is turning a new leaf. The fashion mogul wants to reach younger women in the marketplace and to do that she’s searching for a new brand ambassador to travel the world representing DVF.

Southwest Airlines sends a letter of love and astounding admissions to its frequent travelers

Southwest announced a major brand makeover last month, and that looks to have precipitated a new wave of open communication in the executive suite.

MyFitnessPal CMO: The boss shouldn’t be the only one weighing in on job candidates

Nelson is the chief marketing officer for MyFitnessPal. For her, the problem with interviewing is this: When you assume that the most qualified candidates get the in-person interview, you’re dealing with a smaller pool of people who have prepared, who are cool under pressure and who appear to be well-suited for the position.

Morning Edition

It's official: Macy's to open early on Thanksgiving

Macy's Inc. will be opening its earliest ever for the Thanksgiving weekend, furthering the trend of retailers opening their stores on turkey day itself.

Virgin America cuts SeaWorld loose from rewards program

SeaWorld loses another promotional partner.

How-To: Growth Strategies

The ONLY three ways to build a business

There's no need to over-complicate a process that consists basically of just three steps, especially when you're still in the solopreneur phase.