3 steps to getting influencers to boost your brand's reputation
In an increasingly advertising-saturated environment, brands are shifting from direct advertising to social influence-based tactics to reach their target audiences.
Telltale signs your brand needs to change
You need to take the blinders off, be objective and see if your brand is really working.
4 subtle ways to disarm a Yelp attack
Even before customers approach your brick-and-mortar store’s front door, their opinion of you has likely already started to form thanks to online review sites like Yelp. And between negative customers, mischievous competitors, and actual legitimate complaints about your product, that digital first impression is vital to your success.
This epidemic is clogging sales pipelines everywhere
Sales pipelines everywhere have come to a screeching halt as decision-makers fall to this syndrome at record levels. It’s very difficult to identify those who have contracted it. They are very receptive during interactions with salespeople and give the appearance that a deal is imminent, but nothing ever happens.
4 steps to creating a simple, dominant marketing plan
Find local mass media that your business can dominate and start directing their audience to your website.
3 myths that stop entrepreneurs from standing out from the masses
If you simply blend in, why would someone choose you over someone else — for a job, to do business with, or for a new opportunity?
Be a rebel: How to flip the traditional sales funnel to a sales megaphone
Have you ever wanted to revolt when presented with the typical sales approach?
How Maker's Mark Bourbon proves the promise of interactive marketing
I have been effectively drawn into the brand through engaging content, by participating in an “event” and a little ego stroke from the personalization that’s at the core of the campaign.
Knowing the differences between marketing, public relations, advertising and branding
A business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results.
Is anyone paying attention to your banner ad?
How often does a banner ad make an impression on you?
The business functions you should absolutely outsource (and others you might want to)
As a small-business owner, you can’t do it all. Here’s a short guide to what work you should — and shouldn’t — think about outsourcing when you’re running a small firm.
Tips for creating the next Ice Bucket Challenge
Peer pressure is alive more today than ever due to social media, and Pete Frates figured out a plan to capitalize upon that.
Anatomy of a rebrand: How ShopRunner did a seven-figure job with less than $20K
E-commerce startup ShopRunner hired Megan Hanley to be chief marketing officer and oversee a logo rebranding effort that has since boosted the company's profile among retailers and shoppers — and generated new leads.
5 resources to help you become a Twitter ninja (or just to help you get started tweeting)
You can stumble around blindly on Twitter and learn through trial-and-error, or you can go to the pros and stand on the shoulders of social media greats.
Why Abercrombie is smart to drop its logo from its clothes (and why other retailers should follow)
Abercrombie has finally gotten something right by saying it will drop its famous logo from its clothing. Will other brands follow suit? If they're smart, they will. Here's why.
The 6 worst words any businessperson can hear
Good marketing needs to reflect a thorough understanding of target clients.
